Digital Strategist

at  Publicis Media

ABOUT US:

Publicis Media is a leading media advertising agency specializing in delivering innovative and effective media solutions for our clients. We pride ourselves on our creativity, strategic thinking, and ability to stay ahead of industry trends. Our team is composed of passionate and skilled professionals dedicated to achieving outstanding results.
Job Description

THE JOB DESCRIPTION:

A Digital Media Strategist is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage.
Some working outside the standard working hours may be necessary.

QUALIFICATIONS:

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video
• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning

EXPERIENCE:

• At least 3-5 years of digital media strategy experience in a media agency.
  Additional Information
  Publicis Groupe, the second largest communications group in the world, employing over 100 000 talented minds, across 100 countries. Publicis Groupe has made a name for itself by putting its people first. We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.
  Publicis Groupe Africa is proud to be an equal opportunity employer and prohibits any forms of discrimination or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit, but preference will be given to all candidates from designated groups. Please note that only shortlisted candidates will be contacted. Should you not hear from us within two weeks after submitting your application, please consider your application as unsuccessful. For more information and other vacancies, visit PublicisGroupeAfrica.com

• To demonstrate real passion, care and vision for the brands in your portfolio.
• To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• Work collaboratively with the communications strategists within and outside of the Publicis Groupe.
• Deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To unearth and deliver the best media owner relationships that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Work closely with the Digital Ad Operations team to ensure the smooth running and executions of campaign. This requires that one follow the Ad Operations process to maintained in the most frictionless operation possible.
• Work collaboratively with the buyers to ensure media schedules are processed for billing and all queries are resolved.
• Make best use of Publicis research and optimization tools.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners, media owners and clients.
• Work collaboratively with the Digital Media Analyst and Data Scientist responsible for reporting and dashboard managements, for effective and timeously delivery of live connections and reports.
• Produce digital media plans, in line with the strategies and KPI’s recommended in your strategic recommendations.
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• Deliver on any digital media reports or requirements required by global or regional agency partners or hubs.
• Work collaboratively with the AdOps team to maintain highest taxonomy standards.
• Work collaboratively with the Head of Digital at Publicis Media.
• Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
• To grow the strategic reputation of the agency by delivering world-class strategic excellence.
• To produce at least one thought-leadership article per annum.