Digital Trading Executive

at  FitFlop

Our fast expanding in-house Digital Department is looking for a talented, passionate Digital Trading Assistant to join our dynamic team. You’ll support the digital trading manager in the trading and site optimisation of FF.com and provide reporting and insights to help drive sales and conversion. You’ll work closely with demand planners and marketing teams to help drive performance, report on KPIs, web analytics and work to deadlines.
As Digital Trading Assistant you’ll have a passion for all things digital. You’ll have a foundation of digital knowledge within a fashion retail environment and you’ll be looking to really build your digital career. As well as coming armed with an irresistible personality, extraordinary attention to detail, you’ll need to be organised and have a ‘get up and go’ mentality to become a master in our busy digital department.
You’ll thrive at the idea of providing support to the busy digital team with the aim of maximising the online trading opportunities at FitFlop.

• Assist with the day to day website trading and merchandising actions across all territories
• Develop an understanding of all website KPIs and budget, and how daily actions impact these
• Responsible for the product creation process, liaising with demand planners, studio and copywriters to ensure products are created and launched based on intake and marketing calendar
• Support on building out the trade calendar with key opportunities for promotions, product and trend launches
• Visually merchandise product landing pages on a daily and/or weekly basis for specific territories, factoring in emails, stock, sales and seasonality
• Conduct regular site walks on all territories to identify and rectify any issues, as well as reviewing opportunities to improve the customer journey
• Assist the trading team and Content Exec in briefing homepage and content updates, factoring in seasonality and sales
• Work with CRM to brief weekly emails and other digital marketing content, advising on intake dates and landing pages
• Implement trading actions across all territories, including category creation and updates, mega menu refreshes, search bar changes and SEO requests
• Undertake competitor analysis on an ad hoc/seasonal basis identifying opportunities that may help improve the customer experience