Digital Trading Manager

at  Screwfix

OVERVIEW

Reporting to our Senior Digital Trading Manager, you will be part of a collaborative team, responsible for optimising and executing the Digital Trading Plan for categories to drive conversion rate and revenue growth across all digital channels. Your close collaboration with others, including the Campaign Merchandiser, is essential in translating the commercial strategy online to deliver the agreed ecommerce revenue targets.
We believe that a hybrid, flexible working approach offers you – and your colleagues – the best of both worlds. Face-to-face collaboration is an integral part of our warm, friendly culture, so you’ll work from our head office three days a week, working flexibly around our core working hours of 10am-3pm. Beyond that, how, when and where you work is up to you. With a subsidised canteen, free parking and a comfortable, relaxed environment, we’ve worked hard to build an office you’ll want to work in. We also know that, when it comes to school pick-ups and home deliveries, it’s nice to have the flexibility to do both.

REQUIRED SKILLS & EXPERIENCE

• Highly analytical and data driven
• Proficient in GA4 at an intermediate level
• Highly competent in using Oracle Reporting/Power BI
• Ability to juggle multiple priorities and work calmly under pressure
• Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environment
• Effective communication and interpersonal skills at a senior level
• People management experience

• Develop and execute digital trading strategies to drive online sales and enhance the overall performance of our e-commerce platforms.
• Manage multiple categories to drive transactions on Screwfix.com, the APP and ISDB, delivering against sales targets across the UK & IE
• Create annual plans for your category highlighting areas for opportunity and growth, communicate them effectively to all relevant stakeholders and deliver against these plans.
• Collaborate closely with the commercial and trade planning team to translate the customer plan into an omni channel trading strategy that drives revenue growth.
• Work closely with the Digital Merchandiser team to plan and execute your category strategy, creating a seamless and compelling customer experience.
• Review and evaluate category performance, making recommendations and taking action that drives conversion rate increase and optimum customer experience.
• Collaborate with pricing to test and manage promotional wording that best suit the current customer journey and campaign, and meet regulatory compliance.
• Build strong relationships with Supply Chain, understanding the role that stock and lead time plays in our overall conversion rate. Influence where required to drive the right outcome for our ecommerce channels.
• Work closely with the digital marketing, campaign and CRM team to ensure that product selection for digital comms is effective and optimised for maximum performance.
• Collaborate and work closely with your campaign planner to ensure that cyclical promotions are executed seamlessly on web and App.
• Identify opportunities for tactical trading and spike events and turn these into action whilst fully measuring the outcome.
• Accountable for merchandising asset sign off and execution in line with the customer plan and marketing tool kits.
• Collaborate closely with key suppliers to leverage revenue opportunities. Working closely with Commercial counterparts to understand future ranging plans and priorities and the impact this has on our digital channels.
• Contribute and influence to deliver joined up plans that deliver successful ecommerce growth for the business.
• Provide regular and ad-hoc reports to the leadership and commercial, offering valuable insights on digital commerce performance, trends, and opportunities.
• Translate complex data into actionable recommendations to drive strategic decision-making and enhance the overall performance of Screwfix’s e-commerce platforms.
• Stay abreast of market trends, competitor activities, and customer behaviour to inform strategic decisions.
• Lead and mentor a Digital Trader, providing guidance, setting performance goals, and fostering a collaborative and innovative work environment.