Digital & Web Content Officer

at  University of Derby

JOB DETAILS

Department
External Relations
Responsible to
Head of Digital and Web
Location
Kedleston Road, Derby Campus
Salary
£31,814 to £35,750 per annum (For exceptional performers, there is scope for further progression up to £41,113 per annum)
Closing date
Sunday 13 October 2024
Contract type
Permanent
Post type
Full-time
Adaptive working type
Hybrid
This role will be based on site, primarily in the named location with the opportunity to work remotely available in line with our Adaptive Working Framework.
Reference
0237-24
About the University
We have one simple promise – to make a positive impact. Through our ground-breaking research, teaching excellence and commitment to sustainable living, we are changing lives for the better.
The University of Derby is a modern university with a modern outlook. Everything we do is driven by delivering excellence and opportunities for our students, our staff and our region.
We have some of the best university facilities in the UK and achieve outstanding results for our teaching and research and have been awarded Gold in the prestigious Teaching Excellence Framework (TEF) 2023 – making it one of the top universities in the country recognised for its outstanding student experience and student outcomes.
Financially strong and seriously ambitious we offer our employees an inclusive culture that centres itself around staff wellbeing, where you can be confident you will receive all the help and encouragement you need to build a rewarding career with lots of opportunities to enhance your skills.
About the College/Department
Our External Relations team are responsible for promoting and raising awareness of our University’s brand in the UK and overseas. From creating all messaging and content for external campaigns and our website, to social media, and managing events – ours is a highly complex and expert marketing, PR and Internal Comms environment, key to making the University shine.
As a Digital and Web Content Officer you will join our Digital Marketing Team – the team supports our ambitious marketing strategy, focusing on enhancing student recruitment, customer experience, and brand promotion.
About the role
This vital role focuses on maintaining and advancing our digital systems to support the University’s robust marketing strategies, with a particular emphasis on student recruitment, customer experience, and brand promotion.
We are seeking a driven individual to manage and maintain web content that aligns with our strategic goals. The ideal candidate will oversee digital platforms to enhance user experience, optimise content delivery, and drive SEO improvements. You will integrate key call-to-action elements with our CRM to optimise the user journey.
In this role, you will collaborate closely with diverse teams to implement projects that activate our marketing strategies, ensuring a seamless customer experience. You will have creative autonomy to champion best practices in digital content creation, shaping the narrative and functionality of our website.
Our team is known for its innovative approach and supportive nature, making it an ideal environment for both personal and professional development.
About You
We are seeking a candidate with a strong background in digital content management and web system maintenance. The ideal candidate will have demonstrable experience working effectively with cross-functional teams while managing multiple projects simultaneously.
Exceptional organisational skills and the ability to champion best practices in content strategy are essential. If you are a proactive professional ready to drive content excellence, we encourage you to apply!

Principal accountabilities

• Ensure our digital channels and systems ultimately support the delivery of the marketing strategy.
• Maintaining digital systems that support our web functionality and content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements.
• Assist with the development of business cases for new or enhanced systems and technology solutions to support our digital delivery.
• Implement and use quality-control methods in order to approve content across digital systems and channels taking an iterative design thinking approach.
• Ensure we optimise website content for search engines and use analytics to support changes to information architecture (IA) and the user interface (UI) that will ultimately benefit user experience (UX).
• Ensure content adheres to Web Content Accessibility Guidelines (WCAG) and data protection requirements and promote best practice in the context of both across the wider organisation.
• Work with our Web Developers to optimise the website and identify opportunities to personalise the user experience.
• Maximise opportunities to capture and integrate quality data from our digital channels within CRM.
• Proactively promote the use of CRM technologies to support marketing activity.
• Work with content producers across the organisation to disseminate best practice, coordinate content activity and share ideas.
• Deliver continuous improvement methodology to ensure content is planned, checked and reviewed regularly.
• Have up-to-date knowledge of digital marketing trends and techniques.

Person specification

QUALIFICATIONS

• Degree in a relevant discipline or equivalent experience

EXPERIENCE

• Experience and demonstrable success in a similar role involving digital systems and content production with creative ability and technical expertise
• Experience in co-ordinating digital systems to support the delivery of integrated marketing campaigns
• Experience of using a content management system
• Experience of managing multiple projects at the same time
• Experience of brand application in a digital context, working with pre-defined content and design guidelines
• Experience of monitoring digital systems and website performance, evaluating success against KPI’s and making informed recommendations for improvement

SKILLS, KNOWLEDGE & ABILITIES

• Strong knowledge of current and emerging trends in digital marketing
• Knowledge of web accessibility and data protection requirements and solutions
• Knowledge of SEO
• Skilled in writing accurate, compelling copy with a strong eye for detail
• Analysis of data and data patterns with the ability to review and make recommendations aligned to the insight it provides
• Excellent communication skills, both written and oral

QUALIFICATIONS

• Relevant professional marketing qualification (such as CIM)

EXPERIENCE

• Experience of working with a range of key stakeholders across cross-functional teams to meet deadlines
• Experience of using the Terminalfour CMS system
• Experience of training and upskilling colleagues
• Practical experience of copywriting for the web with editing and proofing skills

SKILLS, KNOWLEDGE AND ABILITIES

• An understanding of user experience design including usability and accessibility and how IA and UI impact on UX
• An understanding of web technology and web forms

Benefits

• Generous annual leave entitlement of 38 days inclusive of bank holidays and concessionary days (pro rata)
• Local Government Pension Scheme
• Suite of holistic wellbeing benefits and support including family-friendly policies, generous sick pay provision and comprehensive Employee Assistance Programme
• Access to a variety of staff discounts at high street retailers
• Discounted onsite gym
• Discounted access to Devonshire Spa
• Cycle to Work scheme
• A flexible working environment
• A commitment to personal and professional development

Find out more about rewards and benefitsFind out more about rewards and benefits
Key contact
For further information and informal enquiries regarding the role, please contact Rain Mousley-Walker, Digital and Web Content Manager via r.mousleywalker@derby.ac.uk
For enquiries regarding your application and for sponsorship eligibility, please contact the recruitment team via recruitment@derby.ac.uk.
Unlock your potential and apply today

• Ensure our digital channels and systems ultimately support the delivery of the marketing strategy.
• Maintaining digital systems that support our web functionality and content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements.
• Assist with the development of business cases for new or enhanced systems and technology solutions to support our digital delivery.
• Implement and use quality-control methods in order to approve content across digital systems and channels taking an iterative design thinking approach.
• Ensure we optimise website content for search engines and use analytics to support changes to information architecture (IA) and the user interface (UI) that will ultimately benefit user experience (UX).
• Ensure content adheres to Web Content Accessibility Guidelines (WCAG) and data protection requirements and promote best practice in the context of both across the wider organisation.
• Work with our Web Developers to optimise the website and identify opportunities to personalise the user experience.
• Maximise opportunities to capture and integrate quality data from our digital channels within CRM.
• Proactively promote the use of CRM technologies to support marketing activity.
• Work with content producers across the organisation to disseminate best practice, coordinate content activity and share ideas.
• Deliver continuous improvement methodology to ensure content is planned, checked and reviewed regularly.
• Have up-to-date knowledge of digital marketing trends and techniques