Digital Web Marketing Specialist

at  Adecco Group

Job Summary:
The Digital Web Marketing Specialist will be responsible for developing, implementing, and optimizing our digital marketing campaigns across various online platforms. This role requires a deep understanding of web marketing strategies, SEO, content creation, and social media, as well as providing creative and development support on all marketing efforts.Key Responsibilities:

Digital Marketing Campaigns:

• Plan, execute, and manage digital marketing campaigns to drive traffic, engagement, and lead generation.
• Utilize SEO, SEM, email marketing, and display advertising to achieve marketing goals.

Website Management and Optimization:

• Maintain and digitally optimise company website ensuring the content is performing, accurate and engaging.
• Ensure website is SEO optimized by regularly conducting audits and working with the content team.
• Optimize website content for search engines to improve organic search rankings.
• Create and continuously optimize websites and digital marketing tools to attract candidates, generate leads, increase conversion, and improve user experience and search engine performance.

Email Marketing and Marketing Automation:

• Design and execute email marketing campaigns to nurture leads and drive conversions.
• Segment email lists and personalize email content based on customer behavior.
• Utilize marketing automation tools to streamline campaign management and lead nurturing processes.
• Implement workflows and triggers to automate repetitive marketing tasks.

Analytics and Reporting:

• Track, analyze, and report on the performance of digital marketing campaigns.
• Use data-driven insights to make recommendations for campaign improvements.

Collaboration and Coordination:

• Collaborate with Canadian and Global IT, Operations, other teams, and vendors to ensure the successful launch and ongoing improvement of our digital products.
• Assist with business acceptance testing.

Brand Consistency and Campaign Deployment:

• Deploy global brand campaigns, assets, and training in Canada, enabling business lines and colleagues to promote the company brands.
• Ensure brand consistency and support the Canadian business while maintaining alignment with the global brands strategy.

Influencing and Advising:

• Influence the business on the marketing department’s ideas and philosophies, ensuring colleagues utilize the marketing tools to their fullest potential.

Special Projects:

• Perform other special projects and duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, Business, Web Development, Graphic Design, or a related field.
• A minimum of 5 years of experience in digital marketing, web marketing, or frontend web development.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in web analytics tools (e.g., Google Analytics, GA4) and marketing software (e.g., Mailchimp, Pardot, SFMC).
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with the ability to generate innovative marketing ideas.

Preferred Qualifications:

• Experience with content management systems (CMS) such as Sitecore.
• Knowledge of HTML, CSS, JavaScript, and basic web design principles.
• Proficiency with graphic design tools (e.g., Adobe Creative Suite, Photoshop, Illustrator, InDesign, Figma, Canva).
• Bilingualism (French/English) is an asset.

Behavioral Competencies:

• Excellent interpersonal and communication skills, both written and verbal, with the ability to influence others.
• Superior organizational skills, capable of meeting deadlines consistently while managing multiple tasks.
• Proven high levels of customer service performance, with the ability to build strong relationships with varying levels of staff and management.
• Willingness to cooperate and work as part of a team, assisting others when required.
• Flexibility and adaptability to changing business needs.

Posting date: 14-07-202

Please refer the Job description for details