Direct Marketing Specialist

at  MSC Cruises

Working with local sales offices in different Countries and with the Corporate Head Office, the Direct Marketing Specialist is responsible for the execution of the email and direct marketing plans and is accountable for the campaign operational deployment process in order to increase direct sales via CRM and direct marketing.

• Fluent in Italian and English;

knowledge of any other European language is considered an advantage;

• Degree in Economics, Marketing or equivalent;
• Previous study or work experience abroad is considered an advantage;
• Previous experience with CRM systems, marketing automation tools, email marketing and trigger campaigns;
• Knowledge of HTML is a must;
• A number-driven person, comfortable with mathematical, statistical and quantitative reasoning;
• Ability to work in a deadline driven environment, balancing multiple priorities;
• High level of attention to details;
• Excellent communication, organization, time management and analytical\/problem solving skills.
• Performs direct marketing activities including, but not limited to, campaign set-up, scheduling, testing, and deployment of one-shot, recurring, triggered and dynamic contents campaigns;
• Builds and deploys email campaigns within pre-defined SLAs: HTML editing, verifying copy, layout, links and dynamic content;
• Maintains the email\/direct marketing calendar and proactively communicates with internal stakeholders to confirm requirements, timelines, status and results on campaign requests;
• Executes highly targeted email campaigns by creating audience segments, lists, suppression and performing A\/B testing;
• Regularly reporting on key metrics to internal stakeholders, reviews deliverables and campaign performance to improve campaign results;•Establishes best practices for designing emails, and stays updated on industry\/competitive trends;
• Troubleshoots technical issues related to HTML templates, list segmentation, and other aspects of email execution.

VISA REQUIREMENTS (if any)
Right to work in Italy
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises’ fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet’s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises’ fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas “7 Golden Pearls” for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide

• Fluent in Italian and English