Directeur(trice) Marketing et Communications / Marketing and Communications

at  OpalRT

POSITION REQUIREMENTS

• Academic Background: Bachelor’s degree in marketing, communications, or a related discipline; an MBA is a strong asset.
• Experience: Ten years of experience in marketing or a related field, preferably in a B2B technology environment; at least three years in team management.
• Language Skills: Proficiency in both French and English, spoken and written.
• Technical and Personal Skills: Strong knowledge of marketing software and trends; analytical thinking, adaptability, solution-oriented approach, communication skills, and influence capability.
  The use of masculine is generic for readability and includes the feminine. OPAL-RT is an equal-opportunity employer.

• Global Marketing Strategy: Design and deploy global marketing and communication strategies, collaborating with creative and media teams to support growth.
• Strategic Planning and Tracking: Develop, articulate, and monitor strategic plans to drive sustainable growth and long-term value creation.
• Budget and Daily Operations Management: Oversee the marketing department budget and manage daily creative, operational, and strategic processes (promotional materials, brochures, videos, webinars, communications, events, website, public relations).
• Public Relations and Media Relations: Build and maintain media relationships and stakeholder connections through innovative PR strategies.
• Team Supervision and Development: Lead, evaluate, and inspire the Marketing and Communications team, setting short- and long-term goals for internal teams.
• Qualified Lead Generation: Increase qualified lead generation (SQL) by optimizing marketing initiatives.
• Competitive Analysis and Positioning: Analyze competitors and understand how market shifts impact customer needs to adjust the value proposition.
• Event and Logistics Management: Organize and oversee company events, from marketing campaign planning to logistics.
• Performance Indicators Analysis: Use marketing KPIs to translate results into actionable insights and refine strategies.