Director - Advanced Analytics

at  Reynolds American Inc

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Experience Required: Minimum 5 years in business analytics or related field. An advanced degree and direct relevant experience may be considered in lieu of the years of service requirement.
• Skills Required: Strong analytical and problem-solving skills, excellent communication and presentation skills, proficiency in analytics tools (e.g., SQL, Python, R), and experience with data visualization tools (e.g., Tableau, Power BI).
• Education / Qualifications / Certifications: Bachelor’s degree in Business Analytics, Data Science, Statistics, or related field. Master’s in Business Analytics preferred.

ROLE POSITIONING AND OBJECTIVES

Reports to: Guy Etheridge, SDR Analytics and Architecture
Number of Direct Reports: Approx. 3-5
Core Relationships:
Internal: Consumer and Commercial Marketing Teams, Pricing and Investment Teams
External: Clients, Vendors, Partners
Geographic Scope: Local
Travel Required: 20% of travel required

WHAT YOU WILL BE ACCOUNTABLE FOR

• Lead the Tomorrow Labs team in developing and implementing advanced business analytics strategies.
• Oversee the development of data-driven insights and advanced models to support marketing and growth management initiatives.
• Collaborate with cross-functional teams to identify and prioritize business opportunities.
• Ensure the effective use of data analytics tools and methodologies to drive business performance.
• Manage and mentor a team of data analysts and scientists.
• Present findings and recommendations to senior leadership and stakeholders.
• Stay updated with industry trends and emerging technologies in business analytics.
• Drive continuous improvement in analytics processes and practices.

CAN THIS BE YOUR FUTURE ROLE?

• Are you interested in greenfield opportunities where you can use your wits to find business opportunities by analyzing large volumes of data?
• Do you enjoy defining and pitching strategies to executive leadership?
• Do you have a measurable track record using driving business value with advanced analytics and data science methods?

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companie