Director- Brand Campaigns & Animations (NYX)

at  LOreal

Role: Director- Brand Campaigns and Animations
Brand: NYX Professional Makeup
Location: El Segundo, CA

The role of the Director of Brand Campaigns and Animations is to lead a team responsible for advancing brand awareness, equity, and recruitment via:

• All NYX Professional makeup’s US brand collaborations and partnerships – including assortment, pricing, and sizing recommendations, activation planning, and defining go to market approach.
• All NYX Professional makeup’s Brand Moments like Halloween, Back to School, and Holiday.
• All Brand marketing initiatives that foster brand values with our beauty-adjacent consumers and affinity cohorts like Pride, Sports, and Gaming.
• All NYX Professional makeup’s brand conquest territories and new forms of activation including scouting culturally relevant local partners, guerilla marketing initiatives, and disruptive content integrations.

This role will ensure that we create industry-shaping and breaking partnerships as well as culturally relevant marketing campaigns for our consumer and diverse communities.

REQUIREMENTS

• Bachelor’s degree, preferably in Marketing
• 10+ years of experience in the marketing field
• Proficient in Microsoft office suite – Excel, Word, PowerPoint
• Highly knowledgeable and passionate about the beauty world and beauty trends
• You can apply to up to three jobs within a rolling 30-day window.
• You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
• Please visit “Your Application Space” to see the jobs you have already applied to.
• Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.

The role of the Director of Brand Campaigns and Animations is to lead a team responsible for advancing brand awareness, equity, and recruitment via:

• All NYX Professional makeup’s US brand collaborations and partnerships – including assortment, pricing, and sizing recommendations, activation planning, and defining go to market approach.
• All NYX Professional makeup’s Brand Moments like Halloween, Back to School, and Holiday.
• All Brand marketing initiatives that foster brand values with our beauty-adjacent consumers and affinity cohorts like Pride, Sports, and Gaming.
• All NYX Professional makeup’s brand conquest territories and new forms of activation including scouting culturally relevant local partners, guerilla marketing initiatives, and disruptive content integrations