Director, Brand Marketing, Fuqua School of Business

at  Duke University

DUKE UNIVERSITY:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

JOB DESCRIPTION

Fuqua seeks a Director of Brand Marketing (level 16) to lead marketing initiatives in support of school priorities, crafting and activating the school’s brand to drive enrollment, engagement, and reputation. Reporting to the Associate Dean for Global Marketing, this position leads a three-person marketing communications unit to execute integrated campaigns, align brand strategy with business goals, and manage content development and production.

QUALIFICATIONS AND EXPERIENCE:

Required

• Bachelor’s degree
• 7+ years of marketing, brand management, digital/social or related experience
• Demonstrated ability to create compelling marketing content
• Experience managing marketing communications projects
• Strong strategic thinking and leadership skills
• Excellent written and verbal communications skills

Preferred

• MBA or advanced degree in a relevant discipline
• 10+ years of relevant experience
• Experience in higher education or professional services marketing
• Understanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
• Competence in digital, print, and video production processes

Integrated Marketing

• Develop and implement data-driven campaigns to drive inquiries, applications, and enrollments
• Oversee creation of compelling content, digital experiences, and targeted paid media
• Implement nurture campaigns and conversion rate optimization tactics
• Partner on SEO and SEM initiatives
• Engage brand ambassadors and leverage in marketing efforts
• Allocate spending across various campaigns, manage against allocated budget
• Prepare budget reports for the Associate Dean, identifying and explaining any variances

Content Development

• Lead conceptualization, design, and production of marketing material
• Develop multi-media and multi-platform content strategy
• Oversee the execution of institutional and brand collateral
• Implement asset management systems and workflows

Brand Management

• Oversee Fuqua brand identity system
• Ensure consistent brand identity across all touchpoints
• Develop and disseminate comprehensive brand guidelines
• Manage review and approval processes for branded materials
• Negotiate contracts and pricing with external vendors and service providers
• Implement cost-saving measures without compromising marketing effectiveness

Team Leadership and Strategic Management

• Collaborate with the Associate Dean to align marketing initiatives with school objectives and prioritize spending based on ROI projections and strategic importance
• Lead and mentor Brand Marketing team (Marketing Communications Manager, Media Copywriter, Production Coordinator)
• Serve on Global Marketing Leadership Team
• Manage production function and its financial operations
• Steward relationships with functional and program leadership