Director, Campaign and Data Activation - Products and Platforms

at  McDonalds

Company Description:
McDonald’s growth strategy, Accelerating the Arches, encompasses all aspects of our business as the leading global omni-channel restaurant brand. As the consumer landscape shifts we are using our competitive advantages to further strengthen our brand. One of our core growth strategies is to Double Down on the 3Ds (Delivery, Digital and Drive Thru). McDonald’s will accelerate technology innovation so 65M+ customers a day will experience a fast, easy experience, whether at one of our 25,000 and growing Drive Thrus, through McDelivery, dine-in or takeaway.
McDonald’s Global Technology is here to power tomorrow’s feel-good moments.
That’s why you’ll find us at the forefront of transformative technology, exploring new and innovative ways to serve our millions of customers and spread happiness one delicious Hot Fudge Sundae-dipped fry at a time. Using AI, robotics and emerging tech, we’re digitizing the Golden Arches. Combine that with our unparalleled global scale, and we’re reshaping all areas of the business, industry and every community that is home to a McDonald’s restaurant. We face complex tech challenges every day. But that’s where our diverse and talented teams come in. They’re made up of the best and brightest from all over the globe, and they thrive in the space where feel-good meets fast-paced.
Check out the McDonald’s Global Technology Technical Blog to learn how technology and our global team are directly enabling the Accelerating the Arches strategy.
Job Description:
We’re looking for a Director-Tech Lead to lead our Campaign and Data Activation team. You’ll lead a team of Sr. Tech Leads and Engineers focused on enabling our Global and Local Marketing teams to bring campaigns to life across our digital products and platforms. This consists of integrating multiple campaign activation tools, asset management tools and vendor platforms into customer channels such as our McDonald’s mobile application, web commerce application and other marketing channels. The role will also have a focus on customer data acquisition, quality, and integration into our Customer Data Platforms for use in segmentation and personalized marketing.
We aspire to create the most engaging digital QSR experiences in the world with global campaigns such as the McDonald’s Monopoly campaigns and exciting future partnerships as well as enabling our local markets to easily create digital campaigns in a standard repeatable way. This team is integral to enabling McDonald’s marketers to deliver a more personalized and relevant experience. To achieve these outcomes, you’ll collaborate with multiple McDonald’s teams, including other Product teams, Engineering teams, Experience Design, Strategic Insights, Marketing, and Legal.

The ideal candidate for this role:

• Has led the large-scale implementation of marketing campaign technologies across multiple front end channels in support of personalized end to end user journeys.
• Is comfortable balancing competing stakeholder requirements and articulating recommendations that balance business value vs. risk
• Has coached teams on product ways of working, including use of agile, test-n-learn, and product discovery.
• Has a proven record of leading software delivery teams executing engineering best practices such as cloud native design, DevOps, test driven development, containerization, and automation.
• Can easily flex across front-end and back-end elements and user types (customer, marketer, legal)

OTHER QUALIFICATIONS:

• Bachelor’s degree or equivalent work experience in marketing technology, business administration, software engineering, project management, or a related field
• Minimum of 8 years of experience in Software Delivery, Engineering or Architecture
• Experience leading a team of Tech Leads / Product Engineers to deliver digital products with measurable results
• Expertise in product-oriented quantitative analysis (e.g., building business cases)
• Experience working in a global organization, preferably franchised and in the consumer/retail sector
  Additional Information:
  McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
  McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
  Nothing in this job posting or description should be construed as an offer or guarantee of employment.

WHAT YOU’LL DO (KEY RESPONSIBILITIES):

• Strategic Engineering Leadership: Understand, influence and execute the product domain vision, strategy, and roadmap for Campaigns and Data activation, focusing on the most valuable customer and marketer problems to solve, while aligning with and evolving our engineering best practices.
• Team Leadership: Coach and develop a team of Tech Leads and Engineers, including evangelizing and role modeling product ways of working that empower the team to make data-driven decisions and be accountable for results. Partner with Product, Experience Design, and the Agile Center of Excellence to steer the combined team. Work closely with your engineering peers to achieve product goals and unblock product teams that need support from other areas.
• Architecture: Partner with Enterprise and Solution architecture teams to evolve our solutions towards an aligned technology strategy.
• Market Analysis: Stay up to date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive.
• Cross-Functional Stakeholder Management and Collaboration: Develop relationships with Data, Marketing, Legal, Market (country) teams, and others to understand current and future needs. Help product teams resolve and prioritize competing needs by navigating across these stakeholders.
• Continuous Product Improvement: Partner with Strategic Insights to measure and drive product and new feature adoption and customer sentiment, while supporting the team to define key performance indicators. Regularly review performance to inform individual and cross-product optimization.
• Continuous Engineering Improvement: Evolve and evangelize engineering best practices. Ensure observability of systems and integrations within your domain to improve reliability and reduction of technical debt. Ensure security-based design to reduce customer and brand risk. Ensure high levels of testing coverage and end to end testing processes to derisk deployments. Regularly review performance to inform individual and cross-product optimization.
• Resource and budget management: Ensure that engineering teams have the necessary skills, funding, tools, and support to achieve their goals. Align resources with strategic priorities and optimize for maximum impact.
  Qualifications:

YOU’LL BE A GREAT FIT FOR THIS ROLE IF YOU:

• Bring experience in one or more of the following: Marketing Campaign technologies, digital gaming integrations, Asset Management and Content Management System integration across multiple channels
• Drive outcomes and solve problems, versus focusing on solutions
• Have a proven ability to inspire and manage high-performing engineering teams, especially if you enjoy building teams’ problem-solving skills and engineering competency
• Effectively communicate your vision, strategy, and progress to drive alignment across the organization, to both technical and non-technical audiences
• Thrive in a cross-functional world where you closely partner with your product, design, and other counterparts, and you know how to keep everyone working together toward a common goal
• Are skilled at stakeholder management and influencing, in a matrixed and global organization

The ideal candidate for this role:

• Has led the large-scale implementation of marketing campaign technologies across multiple front end channels in support of personalized end to end user journeys.
• Is comfortable balancing competing stakeholder requirements and articulating recommendations that balance business value vs. risk
• Has coached teams on product ways of working, including use of agile, test-n-learn, and product discovery.
• Has a proven record of leading software delivery teams executing engineering best practices such as cloud native design, DevOps, test driven development, containerization, and automation.
• Can easily flex across front-end and back-end elements and user types (customer, marketer, legal