Director Concept to Consumer

at  Adidas

Purpose & Overall Relevance for the Organization:
Lead and drive the Concept to Consumer process and holistic concept readiness from planning and concept creation to landing and monitoring the execution – across all channels in Pacific – to deliver profitable and sustainable business results.

Key Responsibilities:

• Lead range & assortment plans by store formats out of APAC range according to seasonal strategy and local needs, should be within local channel RA
• Lead & execute the local Country GTM process in line with APAC GTM direction and milestones
• Key contact to APAC BU teams and local channel teams on range specific topics & concepts
• Local “Lead” bringing Pacific expertise input into APAC (business opportunities, CI, trends, etc.)
• Keen understanding of the market dynamics and key consumer segments for Pacific.
• Local article management + SMUs briefs to APAC as needed/approved
• Category expert for Pacific and input into the APAC market BU (business planning, input on ranging, forecasting, pricing, GTM for APAC Category Plan)
• Adjust local pricing within pricing corridor.
• Delivery of company standard margin and Net Sales for Pacific.
• Pre-Sell / SMS Sample order (aligned with APAC) and local management with support of MOP’s.
• Lead regular category performance review (Sell-through tracking).
• Lead and develop the Pacific CTC Team including Range Architecture, Category and Channel Assortment Planning functions.
• Collaborate effectively cross functionally across marketing, and with the key business partners in Pacific, and APAC, including not limited to Sales, Own Retail, Demand Planning, Supply Chain.

KPI’s:

• Category NS, Net margin Targets (country/cluster)
• Category OTB & IBP Targets (country/cluster)
• Sell-out (country/cluster)
• Compliance to range segmentation
• Compliance to price corridor

Key Relationships:

• BA team
• Sales & Own Retail, Ecommerce (DTC) teams
• Supply Chain Management

• Lead range & assortment plans by store formats out of APAC range according to seasonal strategy and local needs, should be within local channel RA
• Lead & execute the local Country GTM process in line with APAC GTM direction and milestones
• Key contact to APAC BU teams and local channel teams on range specific topics & concepts
• Local “Lead” bringing Pacific expertise input into APAC (business opportunities, CI, trends, etc.)
• Keen understanding of the market dynamics and key consumer segments for Pacific.
• Local article management + SMUs briefs to APAC as needed/approved
• Category expert for Pacific and input into the APAC market BU (business planning, input on ranging, forecasting, pricing, GTM for APAC Category Plan)
• Adjust local pricing within pricing corridor.
• Delivery of company standard margin and Net Sales for Pacific.
• Pre-Sell / SMS Sample order (aligned with APAC) and local management with support of MOP’s.
• Lead regular category performance review (Sell-through tracking).
• Lead and develop the Pacific CTC Team including Range Architecture, Category and Channel Assortment Planning functions.
• Collaborate effectively cross functionally across marketing, and with the key business partners in Pacific, and APAC, including not limited to Sales, Own Retail, Demand Planning, Supply Chain