Director, Data Strategy - Permanent

at  HugoMRM

Hugo & Cat, an exciting London-based customer experience agency, is seeking an ambitious Director of Data Strategy to join our growing team of strategists. You will work with a diverse global client base, leveraging your expertise to develop data strategies, optimise performance, and deliver insightful reporting.
Your passion for data will be critical in driving Hugo & Cat’s growth and expanding our capabilities into data science, AI and beyond. As a key member of our strategy team, you will have the opportunity to lead high-impact projects and collaborate with talented professionals in a fast-paced environment.
Data strategists collaborate across Hugo & Cat, interacting with clients, designers, experience strategists, specialists, researchers, product owners and others across our team. The role is designed to embed a strong core data and analytical skills and a consultative approach to craft data strategies and evidence value across end to end customer and colleagues experiences.

Your responsibilities will include:

• Ownership of data and insight across global client accounts
• Identification of opportunities for data-driven projects and associated proposal definition
• Definition of data strategies to help clients articulate the value of digital initiatives
• Facilitation of workshops to identify key performance indicators
• Analysis of client datasets and presentation of strategic insight to client stakeholders and internal teams
• Definition of data tooling and backend architecture

• Set the direction for the Implementation of:

• • Web analytics platforms (Google Analytics, Adobe Analytics, Amplitude, etc.)
• Customer data platforms (Sitecore CDP, Segment, etc.)
• Advanced tag management systems (Google Tag Manager, Tealium, etc.)
• Driving SEO optimisation through the definition of SEO keywords and technical implementation best practice
• Designing and creating real-time automated performance monitoring dashboards
• Application of data science and machine learning techniques to solve complex problems
• Driving strategic thinking on large-scale, challenging transformation engagements with support from the Head of Strategy and the broader team
• Developing and implementing innovative ways to help solve client needs through digital transformation
• Collaborating with multidisciplinary teams to lead hypothesis development, conduct and manage research & analysis and formulate insightful and actionable recommendations for our clients
• Working with UX, Service Design, Engineering, and Delivery teams through defining strategic vision, measuring and quantifying the business impact, and crafting compelling narratives to drive change
• Support new business initiatives by designing recommended approaches and developing perspectives that differentiate our approach for clients
• Support the development of a vibrant culture through leadership, development, and participation in social activities
• Manage, coach, and develop junior strategists to help improve their craft

REQUIREMENTS

We’re looking for:

• Relevant experience: 4-6+ years of delivering data strategy or web analytics and reporting services in a consulting or agency environment developing and implementing digital and marketing strategies
• Core consulting skills, including, research analysis and synthesis, workshop facilitation, strategy development, storytelling and process mapping
• Experience driving CRO programmes and a passion for continuous improvement, experimentation and optimisation
• An advanced understanding of the Google 360 suite, including: Google Analytics, Google Tag Manager, Google Data Studio, Google Ads
• An advanced understanding of SQL
• Experience with code and automation using Python, R or similar programming languages

It would also be beneficial if you have:

• Previous experience with SEO
• Experience working with CDP or DMP platforms
• Experience with data science fundamentals
• Experience of additional BI tools such as Tableau or PowerBI

• Ownership of data and insight across global client accounts
• Identification of opportunities for data-driven projects and associated proposal definition
• Definition of data strategies to help clients articulate the value of digital initiatives
• Facilitation of workshops to identify key performance indicators
• Analysis of client datasets and presentation of strategic insight to client stakeholders and internal teams
• Definition of data tooling and backend architecture
• Set the direction for the Implementation of