Director, Demand Generation

at  Enghouse

Enghouse Interactive is seeking a leader to spearhead the development of innovative demand generation strategies, combining visionary leadership with impactful results. We are looking for a candidate who excels in both strategy development and campaign management within a flat organizational structure.
Ideal candidates will have experience in smaller startups where they have been involved in both strategic planning and hands-on execution. We are particularly interested in individuals who are based in the EST or CST time zones to facilitate better collaboration with our primarily European-based team.

• Campaign Strategy: Design and execute innovative marketing campaigns with a specific budget to drive lead generation. Develop creative ideas and strategies to attract potential customers, focusing on our interactive division and call center solutions.
• Regional Management: Lead and manage campaign managers across five regions, including overseeing an operational analyst and content designer. Ensure high-quality execution of campaigns and alignment with strategic objectives.
• Hands-On Involvement: While primarily strategic, the role requires active participation in the daily execution of campaigns and content creation.
• Budget Management: Oversee a budget of $3-4 million USD, leveraging prior experience managing smaller budgets of $1-2 million USD.
• Sales Enablement: Drive cross-selling and enablement efforts across a global sales channel.
• Global Travel: Travel approximately 10% of the time, primarily within Europe, to effectively oversee global marketing initiatives.
• Demand Generation Strategies: Develop and implement demand generation strategies for new logos, existing customers, and partners.
• Martech Tools: Utilize Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for campaign execution and performance tracking.
• Annual Planning: Collaborate on the annual planning process for the Marketing & Demand Gen team, including setting objectives, managing financials, and planning budget and headcount.
• Sales Collaboration: Work closely with the sales leadership team and sales representatives to ensure marketing’s efforts are leading to new bookings and revenue.