Director Digital Content Integration

at  LEGO

Are you driven by transforming digital ecosystems and building meaningful brand connections? Do you thrive at the intersection of strategy, creativity, and partner management?
Join us as Director of Digital Content Integration in Our LEGO ® Agency organization and lead the charge in unifying digital content across a vast ecosystem, driving brand love, community engagement, and commercial success. Be the strategic force that elevates our content and amplifies its impact!

• Act as an operational orchestrator, working with creative, strategy, analytics, and production leads to drive digital content integration across platforms for maximum impact.
• Focus on digital content integration, including social content, CRM, membership, owned digital channels, shared channels, and paid commerce, with an emphasis on agile, reactive content.
• Manage and coordinate senior partners and channel experts within the organization to ensure alignment.
• Create and implement integrated content plans across platforms, reducing complexity and duplication.
• Ensure seamless connection between paid/organic social and owned/earned channels from a content perspective.
• Collaborate with creative teams to inspire, craft, and optimize world-class content that builds LEGO brand love, grows channels, and drives commercial impact.