Director - Digital Marketing (Catalogue Recordings))

at  Arvato

COME AS YOU ARE.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

• BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’

• Operating as the digital marketing lead for catalogue campaigns in the UK and advising on general digital best practice for BMG catalogue recordings
• Leading three digital marketing team members, ensuring their success and contributions to the team
• Digital marketing campaigns and strategy, including social media and digital activations.
• Booking in digital advertising with BMG’s in house ads team, and reporting back key learnings
• Represent the UK catalogue digital marketing team both internally to BMG and externally to management and artist clients.
• Managing and leading any 3rd party partners for social media, content and creative.
• Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.
• Being prepared, organized and active for store turns and product launches.
• Forming strong relationships with platform partners and artist management.
• Constantly liaising and communicating with product mangers and marketing team for local and international catalogue.
• Consistently liaising and communicating with digital sales colleagues to deliver aligned strategies.
• Contributing to the global digital marketing team with learnings, developments and experiences.
• Adhering and contributing to the overall UK digital marketing strategy.
• Helping the digital marketing team to succeed globally for BMG.