Director, Digital Media

at  DAC Canada

LEADING DIGITAL PERFORMANCE MARKETING AGENCY SEEKS A DIRECTOR, DIGITAL MEDIA

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.
We are looking for a Digital Media Director to come in and lead an established team of digital media practitioners.. The ideal candidate is a collaborative and strategic thinker with the ability to set and deliver on new ideas, processes, tests, and opportunities while continually honing the program’s core competencies.
A successful candidate will be able to clearly and effectively communicate complex ideas in palatable fashion, highlighting key findings and opportunities. A curious and analytical mindset with storytelling ability is critical for the role. The Digital Media Director should be able to balance efficiency and growth through their understanding of digital media, organization, project management and emotional intelligence to get the most out of their team and DAC.
Sound like your kind of thing? Let’s get to the details

• Act as the “conductor” of the account, ensuring each team member is deployed effectively, and achieving objectives
• Always maintain a global understanding of the entirety of the program, while retaining the ability to deep-dive into an individual area to provide assistance, recommendations, and input as needed
• Provide strategic leadership and guidance to SMEs in development of programs to meet campaign objectives
• Be able to analyze large sets of performance data and provide actionable insights and recommendations on a strategic, holistic level
• Act as the escalation point for internal account teams and client contacts, and be the subject matter partner to DAC’s senior account team members
• Develop standardized process for (and assist, where necessary) campaign planning, keyword research, bid optimization, budget management, ad copy revision for large campaigns and enforce uptake/follow-through
• Identify new ways to scale campaign creation and management effectively (e.g. accounts with several thousand individual campaigns as part of the whole), including a focus on automation and AI
• Track, measure, and report on program health across the larger media team and report to senior leadership both internally and within the client’s organization
• Demonstrate expert-level knowledge of digital media, with strong focus on paid search
• Understand, test, and implement new digital search methodologies with a view to improving performance and scalability
• Oversee the development of junior-mid level media team members
• Work collaboratively with team members to oversee and improve internal processes to provide high-quality service
• Oversee and lead relationships with key media vendors
  Work Model: This role requires two in-office days per week, with three days in-office during the three-month orientation period. Remote work is not available for this position.