Director, Digital Products

at  Alberta Motor Association

YOUR favourite PLACE TO BE IS ONE STEP ahead.
A DIGITAL house IS YOUR domain.
Posted: 2024-09-24
Closing: Until Filled
Location: Edmonton South (On-site)
We’re on the hunt for an exceptional Director of Digital Products to lead the charge in revolutionizing our digital experience. This is your chance to make your mark and shape the future of AMA’s digital product strategy and roadmap.
As a visionary leader, you will spearhead innovation and drive the development of cutting-edge digital solutions that will delight AMA’s members and other stakeholders. With your deep understanding of digital member experience, you will bridge the gap between member needs and technological innovation, creating the ultimate digital experience.
What sets this opportunity apart is the chance to work with a company that values the TYLF culture (Treat You Like Family and Friends).

WHAT YOU’LL DO

• Lead the development and execution of AMA’s digital product strategy and roadmap.
• Collaborate closely with the Chief Transformation Officer to ensure alignment with the organization’s goals and objectives.
• Work with cross-functional teams to generate and evolve ideas, integrating brand and marketing goals with business objectives.
• Champion the member journey and deliver exceptional digital experiences that meet and exceed member expectations.
• Stay up to date with industry trends and emerging technologies, applying this knowledge to drive continuous improvement and innovation.
• Collaborate with internal and external stakeholders to gather insights, conduct market research, and identify opportunities for growth and enhancement.
• Manage and mentor a team of digital product professionals, providing guidance and support to foster their professional development.
• Drive the successful implementation and adoption of digital products, ensuring seamless integration and a positive user experience.

WHAT YOU’VE DONE

• A proven track record of success in leading digital product strategy and delivery, preferably within a member-focused organization.
• Extensive knowledge and experience in digital member experience, user-centric design, and emerging digital technologies.
• Strong strategic thinking and planning skills, with the ability to translate business objectives into actionable digital product initiatives.
• Excellent leadership and collaboration abilities, with a track record of effectively working with cross-functional teams and stakeholders.
• Exceptional communication and presentation skills, with the ability to influence and inspire others.
• Strong analytical skills, with the ability to analyze data and metrics to drive informed decision-making.
• A passion for continuous learning and staying ahead of industry trends and best practices.
• Bachelor’s degree in a relevant field; advanced degree or certifications are a plus.