Director, E-Commerce & Digital Marketing
at Nudestix
Toronto, ON, Canada -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 29 Apr, 2025 | USD 95000 Annual | 29 Jan, 2025 | N/A | Good communication skills | No | No |
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Description:
THE BRAND:
Nudestix is a global fast growing, entrepreneurial color cosmetics brand founded by beauty veteran Jenny Frankel and her two daughters, Taylor and Ally Frankel.Nudestix offers a collection of easy-to-apply, no fuss multipurpose Stix in nude shades. The brand’s motto “go nude but better” emphasizes the “less is more” philosophy of using makeup to enhance one’s unique beauty rather than covering it up.
At Nudestix, we believe in a natural look is a perfect fit for any face. We’re all born with our own unique look, so why cover it up with tons of makeup? A touch of color here and there is enough to bring out our finest features, so out with the crazy big collection and in with our minimalist makeup Stix for face, eyes and lips. In 2020, Nudestix launched Nudeskin; clean, simple, vegan powered skincare for nude-faced confidence.
AfewofNudestixAccolades…
- WWD Best Prestige Beauty Brand 2015 CEW
- Best New Indie Beauty Brand 2015 Over 20 global product awards
- 2021:LinkedInTopStart-ups: The15companiesontheRise
- Forbes: Top30under30nomination
What You’ll Do
In this important role, you will be reporting into the Global Chief Digital Officer where you will be responsible for the overall digital commerce strategy and execution for NUDESTIX, NUDESKIN, and NUDEBODY brands. Your mission is to make NUDESTIX.com the digital flagship destination by making it the most desirable place for consumers to discover, learn and shop our products.
Digital Marketing
- Planning: Manage the weekly, monthly, quarterly animation/activation/offer calendar for owned D2C platforms (Nudestix.com, and Amazon)
- Sales Targets and Marketing Budgets: Create plans to meet sales targets, and manage expenses accordingly.
- Paid Media: Manage end-to-end execution of all paid media campaigns, including strategy development, briefing, performance analysis, and optimization for all platforms (Search, META, Tik Tok, YouTube etc), this includes oversight on budget allocation and spending by campaign and platform.
- Own and manage traffic in all marketing channels both paid and organic channels.
- Maintain and manage the affiliate marketing performance with affiliate publishers.
- Act as the primary liaison between the media agency and the internal teams.
- Develop and execute CRM strategies to grow the database, and enhance customer retention, engagement, and loyalty.
- Leverage data-driven insights to inform segmentation, personalization, and lifecycle marketing initiatives.
- Partner with cross-functional teams to optimize email marketing, SMS campaigns, and other customer touchpoints.
- Work collaboratively with the creative team for asset requests and creative needs.
- Provide detailed performance reporting and analytics for campaigns on a daily, weekly, monthly basis.
- Review and align on all paid media opportunities for all retail partners (e.g., Sephora, ULTA, Macy’s On-site campaigns).
- New Product development for NUDESTIX.com exclusive offerings and assortment.
- Key KPIs: Traffic, and Sales
Ecommerce/Site Management
- Ongoing development and enhancements of the website, enabling new features and capabilities.
- Manage the digital roadmap including resourcing planning, capacity planning, and budget
- Own the relationship and performance of key platforms/app which include: personalization, on-site search, virtual-try on, quizzes, payment providers, ratings & reviews, etc.
- Execution of campaign launches, new product launches, and general site maintenance.
- All site merchandising, content refreshes, and product catalogue management, navigation system etc.
- Technical SEO management and maintenance.
- Production Support: overall health and stability of the site including site-speed, mobile performance, Accessibility/AODA compliance, Data/GDPR/CASL compliance etc.
- Key liaison between the business/creative and the IT teams to communicate requirements, and manage deliverables
- Inventory management and fulfillment processes with Operations & 3PL team
- Manage setup and support for live activations for point of sale (POS).
- Manage Amazon 3P storefront, and working with agency on Amazon media.
- Performance Optimization of the site performance KPI’s: Traffic, Add To Cart, Engagement, Conversion Rate, Revenue KPIs
Responsibilities:
Please refer the Job description for details
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Toronto, ON, Canada