Director, Employer Branding

at  Ferrara Candy Company Inc

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

SKILLS THAT WILL MAKE YOU SUCCESSFUL

• Proven ability to serve as a trusted and influential advisor and counselor to senior leaders and to cultivate meaningful relationships with individuals of influence
• Strong interpersonal skills (communication, coaching, setting expectations, providing feedback)
• Demonstrated problem solving and decision-making skills
• Demonstrated ability to manage and measure the ROI for marketing campaigns with data and analytics
• Fluency designing and developing and impactful activation from creative brief through KPI measurement
• Skilled in Microsoft Office programs including Word, Excel, and PowerPoint

EXPERIENCES THAT WILL SUPPORT YOUR SUCCESS

• Bachelor’s degree required preferably in Marketing, Business Administration, Journalism or Public Relations
• 10+ years of relevant brand strategy, social media, and content marketing experience in the fast moving consumer goods or CPG industry. Ideally, agency experience supporting top tier multi-national or global organizations.
• Hands-on experience with marketing and communications technologies, including marketing automation software, social media, intranets and content management systems
• Demonstrated project management skills and outstanding verbal and written communication skills
  Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

Please refer the Job description for details