Director, Field Marketing

at  Better Health Group

WHAT’S YOUR WHY?

• Are you looking for a career opportunity that will help you grow personally and professionally?
• Do you have a passion for helping others achieve Better Health?
• Are you ready to join a growing team that shares your mission?
  Why Join Our Team: At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

POSITION REQUIREMENTS/ SKILLS:

• Bachelor’s degree in marketing, business administration, or related field
• 7-10 years experience in a senior field marketing role within the healthcare or medical industry
• Strong understanding of Medicare Advantage regulations, compliance requirements, and enrollment processes
• Deep understanding of healthcare marketing trends, patient acquisition strategies, and patient journey mapping
• Familiarity with CRM software such as HubSpot
• Demonstrated success in developing and executing multi-channel marketing campaigns
• Proficient with Google Suite (Drive, Docs, Sheets, Slides) and Microsoft Office (Word, Excel, PowerPoint) for real-time collaborationWillingness to travel within designated regions

PHYSICAL REQUIREMENTS:

• Requires standing, walking, pushing, bending, kneeling, and reaching
• Ability to sit for extended periods of time
• Requires corrected vision and hearing to normal rangeAbility to operate a motor vehicle and have own means of transportation

KEY ATTRIBUTES/ SKILLS:

• Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
• An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
• Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
• Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals
• Demonstrated ability to handle data with confidentiality
• Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision
• Excellent organizational, time-management, and multi-tasking skills with strong attention to detail
• Excellent written and verbal communication skills; must be comfortable communicating with senior-level leadership, providers, and health plans
• Strong interpersonal and presentation skills
• Strong critical thinking and problem-solving skills
• Must be results-oriented with a focus on quality execution and deliveryAppreciation of cultural diversity and sensitivity toward target patient populations

RESPONSIBILITIES:

• Develop and implement comprehensive field marketing strategies that align with the medical health group’s overall objectives
• Cultivate and maintain strong partnerships with FMOs and agent-broker networks to enhance market reach
• Work closely with FMOs and payer partners to align marketing strategies, co-branding opportunities, and joint promotional efforts
• Establish a feedback mechanism with agents and brokers to gather insights on market conditions, consumer needs, and competitive landscape, using this this information to refine field marketing approach
• Identify target audiences, conduct market research, and analyze industry trends to position the group effectively in the competitive healthcare landscape
• Oversee the development and maintenance of a strong and consistent brand identity for Better Health Group
• Develop and provide comprehensive training and ongoing support for the field marketing team, ensuring they have the necessary tools and resources to effectively market
• Strategize and execute offline marketing initiatives, including print collateral, direct mail campaigns, events, and community outreach programs
• Collaborate with local partners and stakeholders to strengthen the group’s presence in the community
• Utilize data-driven insights to monitor the effectiveness of marketing campaigns and make data-backed decisions
• Develop and manage the field marketing budget, ensuring resources are allocated efficiently to maximize the impact of marketing efforts
• Track expenses and make adjustments as needed to achieve field marketing goals within budget constraints
• Ensure all marketing activities comply with relevant industry regulations, including patient privacy laws (HIPAA) and ethical marketing standards
• Identify and cultivate strategic partnerships with other healthcare providers, businesses, and community organizationsAdditional duties as assigned