Director, Global Marketing (Hallmarks), Ralph Lauren Fragrances DMI

at  LOreal

POSITION: THIS POSITION WILL INITIALLY BE BASED IN THE ITC – JERSEY CITY, NJ OFFICE, LOCATED AT 111 TOWN SQUARE PLACE, WITH THE UNDERSTANDING THAT THIS OFFICE AND YOUR POSITION WILL BE RELOCATING TO OUR HUDSON YARDS – NEW YORK OFFICE IN THE FUTURE, TIMING TO BE CONFIRMED

Reports To Senior Vice President, Global Marketing - Ralph Lauren Fragrances
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

WHAT’S IN IT FOR YOU:

• Salary Range: $140,000-200,000
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
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WHAT YOU WILL DO:

The Director, Animations and Hallmarks on the DMI is responsible for leading and driving marketing strategies, campaigns and launches for all Ralph Lauren Promotions and Animations to meet strategic growth objectives. Creates best-in-class global brand plans to increase brand elevation, product awareness and reach customers through new and innovative methods across 360 offerings.

JOB DUTIES AND ACCOUNTABILITIES

Leads under the alignment and supervision of the SVP, Global Marketing and Product Development, Seasonal 360 Global Offerings and Key Hallmarks (Concepting, Development, and Asset Release)

• Leads team to deliver robust strategic product and marketing plans from conception to counter.
• Drive concepting and development of seasonal themes across all Ralph Lauren Fragrances.
• Responsible for project from ideation to execution – inclusive of (competitive/market insights, trends analysis, launch strategy) and partnership with Market Teams to ensure comprehensive and on-time 360 launch.
• Drive concept development of product sets, coffrets, and gwps leveraging marketing insights on pricing, mix and competitive trends. Innovations must align to business needs and brand equity, as well as the larger seasonal theme.
• Partner with brand teams to ensure gifting assortments align with brand launch strategies.
• Ensure the overall feasibility and profitability of projects through cost of goods management. Partner closely with finance on animation budgets and product margins.
• Create vision for promo/animation packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.
• Work with Ralph Lauren Agency, the license, and build partnership with key stakeholders.
• Assess digital needs and develop concepts/assets in alignment with SVP & Brand President. Deliver to timeline.
• Propose need gaps based on analysis of competitive landscape and trends that align with the brand identity. Work with markets and IBD to secure profitable and right sized assortment offering.
• Keep up-to-date on the latest competitive trends, and insights across platforms (social media, blog, print/digital). Leverage and share intelligence with Creative and peers, and use to influence and generate new innovations.
• Work directly with key markets as needed to develop regional campaigns and assets (e.g. China Tmall & key hallmarks, etc)

Work with cross-functional teams and Ralph Lauren fashion to:

• Generate initial briefs and create integrated consumer launch plans to be vet by VP including hero assets, POS displays, social assets, PDP copy, social activations, and more. Deliver to timeline.
• Ensure content meets the Brand DNA and brand objectives.
• Meet all DRIVE timelines for projects.

Define the relative impact of the role by outlining key significant measurable quantities

• Operating Budget $1.4M
• Number of direct reports: 2
• Total Staff: 2+ (1 direct report and 1 MT where possible)
• Area(s) of Impact
• Key Cross functional Leader: Marketing, Finance, Digital, Comms, IBD, Ops, Development, Legal
• Nature of Impact
• Responsible for the delivery of animation and gifting strategies that support in partnership with the Finance, Digital, Comms, and IBD team. This role works directly in conjunction with Development and Ops to drive the on-time creation of product.
• Other Key Metrics
• Core responsibility includes the management of budget and on-time delivery of all projects (product/asset suites)