Director, Integrated Marketing

at  Lyft

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft’s Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.
We are seeking a Director of Integrated Marketing to join our leadership team. The ideal candidate will have a deep passion for understanding our customers, creating compelling brand narratives, and leading integrated marketing campaigns that drive brand loyalty and growth at scale.

EXPERIENCE:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.
• Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies.
• Strong executive leadership skills with experience managing and developing high-performing teams.
• Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams.
• Creative and strategic thinker with a passion for innovation and a keen eye for detail.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities at a senior level.

• Build, mentor, and lead a high-performing integrated marketing team, fostering a culture of excellence, creativity, and collaboration.
• Develop and execute a comprehensive, customer centric, and forward-thinking brand strategy that aligns with Lyft’s mission and long-term goals.
• Act as a senior advisor and thought leader within the organization, providing strategic guidance on brand and marketing initiatives.
• Ensure the brand vision is consistently communicated and reinforced across all channels and touchpoints.
• Lead the evolution of the brand, ensuring it remains relevant, innovative, and resonates deeply with our target audience.
• Lead the development and execution of high-impact integrated marketing campaigns that drive brand awareness, consideration, and preference on a global scale.
• Collaborate with senior cross-functional leaders, including Product, Growth, and Communications, to ensure cohesive and impactful campaigns.
• Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies.
• Monitor and analyze brand performance metrics, using insights to optimize strategies and tactics for maximum impact.
• Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.