Director, Internal Communications

at  Tropical Smoothie Caf LLC

EDUCATIONAL REQUIREMENTS

• Bachelor’s degree in Communications

REQUIRED EXPERIENCE

• 8+ years of experience preferred, including an emphasis in internal communications.
• 5+ years of experience leading and developing a team.
• Experience in developing and executing communication strategies.
• Experience leading communication strategies for executive leadership.
• Experience working with diverse communication platforms, including digital, video, web and print.
• Ideally, experience in the fast-paced food service environment.
• Ideally, experience running large-scale events with 150+ attendees.

REQUIRED CERTIFICATES, KNOWLEDGE, OR LICENSES

• Exceptional written and verbal communication skills that can effectively engage and inspire employees to understand and foster the brand’s mission, vision, values, culture, goals and strategies.
• Proficient in communications software, Microsoft Office Suite, and a working knowledge of web-based communication tools.
• Ability to identify and create appropriate messaging for appropriate audience, utilizing most effective communication channel(s).
• Storytelling capabilities and key message creation skills.
• Knowledge of company operations, policies, and procedures.
• Ability to convey clear, concise information in verbal, written, electronic, and other communication formats; and to demonstrate active listening while engaging others.
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner.
• Understands business operations and the functions within the organization; possesses knowledge of company operations, policies, and procedures; and understands the industry and business/competitive environment.
• Ability to maintain and handle matters of confidentiality with utmost tact and diplomacy.
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies.

SUMMARY OF RESPONSIBILITIES

The Director, Internal Communications plans, develops and executes strategic communications to engage and educate our franchisees, cafe teams and support center team to drive Tropical Smoothie Cafe strategic initiatives, goals, and projects. This position provides expertise, guidance, and recommendations for 1) brand, executive and franchisee communications and 2) brand projects, initiatives and program communications.
In addition, the Director, Internal Communications leads the activity and career growth of our Manager of Communications.