director, marketing (15 month contract)

at  Starbucks

Now Brewing – Director, Marketing (15 month contract)! #tobeapartner (Hybrid-Toronto)
From the beginning, Starbucks set out to be a different kind of company. One that not only
celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
The Director, Marketing is responsible for attracting and retaining Canadian customers to our beloved brand in all Starbuck’s stores across Canada. This role is responsible for driving our brand affinity through the management of many multi-faceted customer facing strategies, including Brand, Seasonal Promotions, Loyalty, Delivery and Partnerships. This role is also responsible for creating customer strategies to drive demand while building the annual marketing plan and campaigns to support the Canadian business ambitions across all lines of business. Other key areas of responsibility include influencing Starbucks Canada P&L and strategic plan, supporting overall business planning, budget ownership, managing key agency and business partnerships including both our creative and media agencies, analyzing data to form insights that influence strategy and action plans, and liaising with a many US counterparts. This leader will support a team of up to 20 partners and will also be part of Starbucks Canada’s high performing Extended Leadership Team (ELT).

As a Director, Marketing, you will…

• Lead the development and implementation of Canada’s Brand and Customer facing strategies across our Company Operated & Licensed stores. This includes long term strategic planning that balances how we leverage the customer facing communications of the global Starbucks enterprise and balancing it with insights that will drive investments in where Starbucks Canada will lead and localize on behalf of the organization.
• Leverage market, competitive and customer insights to drive customer demand and traffic to our stores across direct functional business units (Brand, Loyalty, Delivery, Channel, Partnerships).
• Lead and develop a dynamic team of Starbucks partners provide coaching, direction and leadership support to team members in order to achieve partners, business and customer results.

We’d love to hear from people with:

• A relentless focus on the customer – understanding what the customer wants from our brand, our product innovation and how to best deliver the experience through the lens of store partners.
• Leads courageously and can adapt quickly to evolving customer and business trends.
• Strong experience in connecting business acumen to influencing decision and outcomes amidst a complex organization across multiple functions.
• Delivers consistent results through the combination of strategic planning and actionable insights, bringing passion to ideas that customers want and partners love.
• Strong collaboration skills – the ability to work externally with vendors, motivate internal stakeholders, and inspire fellow partners with a focus on our customers.
• Curiosity for mastering not just your own function, but for exploring and learning about other business functions, and leveraging those insights as a catalyst for success.
• Experience building effective teams through the lens of servant leadership.

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include tuition reimbursement, health coverage with a variety of plans to choose from, and stock & savings programs like our equity reward program, Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.ca for details.

Please refer the Job description for details