Director, Marketing Analytics

at  TransUnion

WHAT WE’LL BRING:

At TransUnion we have a welcoming and energetic environment that encourages collaboration and innovation - we’re constantly exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you’ll work with great people, pioneering products and cutting-edge technology.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion is seeking a critically important leader to proactively identify, develop, and scale our B2B Marketing Analytics team. The Director of B2B Marketing Analytics is a passionate, experienced, and outcome-driven leader who has proven knowledge about how to grow an organization’s approach to performance measurement through self-serve, marketing/sales-funnel, broader marketing analytics capabilities, and outcome-focused reporting. This role will be responsible for:

• Identifying, developing, and driving the B2B performance measurement vision and strategy roadmap for Global Marketing.
• They will provide trusted advice and consultation to the global marketing leadership team, leveraging data from a variety of marketing platforms and sources to contextualize marketing influence on business growth and inspire actions that improve performance.
• They will achieve alignment on analytics learning objectives through reporting with broader GTM functions like product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders.
• Lastly, you will identify, lead, mentor, and inspire a team of analytics professionals at various stages of their career path and identify additional skillsets to further strengthen the team’s output.

• Identifying, developing, and driving the B2B performance measurement vision and strategy roadmap for Global Marketing.
• They will provide trusted advice and consultation to the global marketing leadership team, leveraging data from a variety of marketing platforms and sources to contextualize marketing influence on business growth and inspire actions that improve performance.
• They will achieve alignment on analytics learning objectives through reporting with broader GTM functions like product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders.
• Lastly, you will identify, lead, mentor, and inspire a team of analytics professionals at various stages of their career path and identify additional skillsets to further strengthen the team’s output