Director, Marketing and Digital Experience

at  Capilano University

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For more information, please see the complete job description.

The director reports to the vice president, university relations and works closely with key representatives in recruitment, communications, digital technology services, faculties, registrar’s office, centre for international experience, philanthropy & alumni relations and others to ensure engagement and collaboration at all levels.

• Creates the University’s annual marketing plan in alignment with the Envisioning 2030 plan, including measures that set the direction for the University’s digital engagement strategy.
• Oversees the University’s brand identity and expression and maintains brand resources, templates and guidelines for the University community.
• Leads and oversees marketing initiatives and advertising campaigns for the University, including at the institutional, departmental and faculty level.
• Champions the user experience and leads the continuous improvement of Capilano University’s primary web properties in alignment with Envisioning 2030, the University’s brand and its engagement goals.
• Provides guidance and mentorship to direct reports by ensuring the appropriateness and currency of job responsibilities, initiating and hiring recruitment for employees, providing or directing the provision of training and development, evaluating performance, approving leaves of absence and responding to issues with empathy and professionalism.
• Leads the development of the department’s budget and expenditure proposals to ensure strategic marketing and digital outcomes are achieved, and spending is monitored and balanced on an ongoing basis.
• Commissions reports, audits, reviews and tests to measure the effectiveness of marketing strategies, campaigns and the user experience.
• Chairs the University’s Marketing Council to provide thought leadership to the University community and support collaborative ideation and decision-making.
• Oversees website governance and develops associated policy, guidelines, procedures and processes that enable effective digital strategies; mitigates potential risks and ensures the highest standards of quality, consistency, accessibility and brand alignment are applied.
• In collaboration with digital technology services, identifies, assesses and implements web platform and process improvements to meet user needs and University goals.
• Acts as the content authority of www.capilanou.ca and oversees information architecture, design and content management.
• Arbitrates matters related to content, navigation, and user experience as it relates to the University’s web environment.
• Works with the University Relations team including communications, university events, and philanthropy & alumni relations to advance the University’s profile and reputation.
• Works with the director, communications to align brand messaging and create a unified voice for the University.
• Reports regularly to senior leaders and the internal community on the results of marketing and digital efforts.
• Consults with representatives of the campus community and provides process improvement and change management support.
• Performs other related duties/projects as required

The Director, Marketing & Digital Experience (MDX) leads the strategy and implementation of marketing and digital initiatives to elevate the reputation of Capilano University and support its awareness, recruitment and engagement goals. The director oversees the University’s brand identity and expression, marketing, advertising, creative development and primary web properties.
Blending both creative and data-driven skill sets, the director delivers impactful traditional and digital marketing strategies from concept through to completion. They continually seek opportunities to optimize digital channels by analyzing market-driven and performance data to inform decision-making related to content creation, campaign optimization, user acquisition and conversion. This vital role will influence and drive lasting efforts in the student journey and the University’s digital experience, therefore, it requires a strong focus on building and maintaining relationships across the University and externally with partners.

The director reports to the vice president, university relations and works closely with key representatives in recruitment, communications, digital technology services, faculties, registrar’s office, centre for international experience, philanthropy & alumni relations and others to ensure engagement and collaboration at all levels.

• Creates the University’s annual marketing plan in alignment with the Envisioning 2030 plan, including measures that set the direction for the University’s digital engagement strategy.
• Oversees the University’s brand identity and expression and maintains brand resources, templates and guidelines for the University community.
• Leads and oversees marketing initiatives and advertising campaigns for the University, including at the institutional, departmental and faculty level.
• Champions the user experience and leads the continuous improvement of Capilano University’s primary web properties in alignment with Envisioning 2030, the University’s brand and its engagement goals.
• Provides guidance and mentorship to direct reports by ensuring the appropriateness and currency of job responsibilities, initiating and hiring recruitment for employees, providing or directing the provision of training and development, evaluating performance, approving leaves of absence and responding to issues with empathy and professionalism.
• Leads the development of the department’s budget and expenditure proposals to ensure strategic marketing and digital outcomes are achieved, and spending is monitored and balanced on an ongoing basis.
• Commissions reports, audits, reviews and tests to measure the effectiveness of marketing strategies, campaigns and the user experience.
• Chairs the University’s Marketing Council to provide thought leadership to the University community and support collaborative ideation and decision-making.
• Oversees website governance and develops associated policy, guidelines, procedures and processes that enable effective digital strategies; mitigates potential risks and ensures the highest standards of quality, consistency, accessibility and brand alignment are applied.
• In collaboration with digital technology services, identifies, assesses and implements web platform and process improvements to meet user needs and University goals.
• Acts as the content authority of www.capilanou.ca and oversees information architecture, design and content management.
• Arbitrates matters related to content, navigation, and user experience as it relates to the University’s web environment.
• Works with the University Relations team including communications, university events, and philanthropy & alumni relations to advance the University’s profile and reputation.
• Works with the director, communications to align brand messaging and create a unified voice for the University.
• Reports regularly to senior leaders and the internal community on the results of marketing and digital efforts.
• Consults with representatives of the campus community and provides process improvement and change management support.
• Performs other related duties/projects as required.