Director, Marketing, Asia

at  FRHI HOTELS RESORTS SINGAPORE PTE LTD

The Director Marketing for Asia oversees the deployment of the marketing strategy for Sofitel, MGallery & Emblems in his/her region and to ensure the operational follow-up of the projets.
He/she ensures the application of the brand promise in the hotels of his/her perimeter. The Director Marketing works in close collaboration with the operational teams of the region. He/she is in charge of sharing with the owners and the hotel’s General Managers the vision of Sofitel, MGallery & Emblems brands.

STEERING THE CUSTOMER EXPERIENCE AND COMMUNICATION

• Set up global partners at the local level to deliver a unique in-hotel experience
• Have a brand promise in line with our CSR policy
• Create a differentiating customer experience
• Update the content of communication materials
• Create impactful and differentiating brand campaigns

EDUCATION AND EXPERIENCE

• University education at Bachelor degree (e.g.: marketing, communication, marketing management, commercial strategies)
• Business school
• Professional experience required: Minimum 10 years experience in marketing

QUALIFICATION

• Mastery of marketing techniques
• Ability to develop a marketing action plan
• Strong interpersonal skills & ability to federate around the brands
• Excellent verbal and written communication skills
• Good communication skills to motivate and work in a team, coordinate projects
• Ability to negotiate partnership contracts
• Ability to organize and manage several files simultaneously and at different stages of progress
• Excellent analytical and synthesis skills to interpret results, structure the strategy and the different aspects of the marketing plan
• Innovative and creative in order to create original and attractive promotional materials for clients
• Be comfortable with numbers in order to analyze and interpret data
• Languages: fluent English + second language