Director, Marketing Capabilities

at  Mars

JOB DESCRIPTION:

In order to achieve our purpose-led growth ambitions and continue to build on our heritage of building iconic brands and experiences, Mars needs world class, industry leading marketing. This means we need to have great marketers with leading edge capabilities, tools and methodologies. These need to be developed and embedded throughout the business, to keep pace with consumers and to get ahead of future capability needs.

• Develop and execute a comprehensive global marketing capabilities strategy that enhances the company’s competitive advantage within the Mars capability building framework (honeycomb)
• Ensures continuous improvement of marketing capabilities aligned to x-segment business strategies.
• Ensures that Mars Marketing is constantly evolving and remains competitive in an ever-changing landscape. (digitalization, marketing automation, new business models, etc.)
• Leads the development, implementation and delivery of new capability building programs and career development guidance in partnership with internal customers and 3rd party vendors.
• Drives improvement and adoption of existing learning solutions and programs.
• Leads the localization, implementation and adoption of marketing processes and tools globally.
• Ensures critical Marketing associates have robust functional development plans in place, in partnership with their line managers.
• Partners with business partners to define Marketing career pathing at Mars in line with updated capabilities framework.
• Collaborates with segment and regional Marketing leaders to define capability development road maps and needs and identify gaps vis-à-vis a defined proficiency.
• Actively engage with outside forums to identify critical new marketing capabilities, tools and practices to Infuse into Mars
• Supports Marketing teams across Mars through coaching and training delivery.
• Establishes and manages internal collaboration networks to foster sharing of best practices across Mars.