Director, Marketing Demand Generation

at  NTT Data

MAKE AN IMPACT WITH NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

WHAT YOU’LL BE DOING:

• Business partner and interface with portfolio and solution leaders across the business, efectively building stakeholder relaitonships to build cohesive and collaborative teams to deliver on the strategic marketing agenda.
• Planning, implementing and reporting marketing demand generation campaigns to grow our pipeline and revenue in Priority High Value Services and technology in our client base and target accounts in the UK&I. This will include managing the blending of campaign materials from the global Demand Generation team and global priorities, along with those of the Divisions and the countries.
• Leveraging our client segmentation strategy, gaining alignment on the persona audiences and accounts to target, particularly in 1:Many campaign delivery, but also supporting our 1:Few activity.
• Leading our engagement with the regional Demand Generation COE to identify appropriate global campaigns and driving their adoption in the UK&I, where appropriate.
• Identifying any gaps in subjects/services that may require creation of new campaigns for UK&I clients and then working with the Demand Generation COE (content and digital marketing teams) to craft compelling, differentiated messaging that resonates with target audiences.
• Emded a demand generation engine in the UK&I that enables our marketing to be effective across all areas
• Working with the Sales Enablement team to help Sales understand the value propositions and campaign plans to ensure successful follow-up.
• Reviewing and reporting on the sourced and influenced pipeline generation, and velocity through the lead funnel and ultimately the revenue and bookings generated in UK&I
• Regularly communicating with the country teams to assist in the identification of demand generation activity gaps and to roll-out of campaigns in country.
• Success will be measured by pipeline, closed revenue and velocity through the demand generation funnel across the region.
  Workplace type:
  Hybrid Working