Director Marketing, EMEA

at  Pros

PROS

Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.
About the job
The Director, Marketing EMEA reports to the Senior Director, Global Field Marketing and Events . This individual is responsible for overseeing regional marketing activities, lead generation, sales growth, and alignment with the overall global marketing strategy. This role operates in partnership with its revenue focused counterparts - Sales, Partner Alliances, Professional Services, Customer Experience and Engagement – as well as collaboratively with Demand Center of Excellence, Field Events, Product Marketing, Brand, and Revenue Operations.

Responsibilities for this role include:

• Build the EMEA marketing strategy to deliver on regional goals and fuel faster growth for the company overall. Facilitate effective communication and collaboration across different teams to be a voice and advocate for the EMEA region.
• Work with stakeholders across marketing to deliver on regional multi-channel demand generation campaigns and programs to deliver on revenue and growth targets for the region.
• Contribute to the global digital strategy and activate EMEA focused digital campaigns.
• Manage the EMEA field marketing team to support sales funnel velocity for customer acquisition and renewals.
• Establish clear goals and KPIs for regional marketing efforts that align with the broader team to ensure consistent reporting of metrics.
• Collaborate with other regional Field Marketing teams to refine our lead scoring and SDR enablement programs.
• Proactively engage the regional sales teams to understand the competitive landscape and to continuously optimize our marketing plans.
• Manage a portfolio of regional agencies and vendors as well as the regional marketing budget to ensure efficient allocation of resources.
• Together with Legal, ensure compliance of data-privacy requirements around the region.
• Build, retain, and nurture a world-class EMEA-based marketing team that can potentially progress to be senior leaders in the broader marketing organization.

Great Candidates for this Role Will Have:

• A passion to drive growth for PROS with a customer-first mindset.
• Minimum 12 years of technology marketing experience including at least 5 years focused on field and growth marketing. SaaS company experience a plus.
• Demonstrated success delivering outcomes similar to those mentioned above.
• Elasticity to manage from strategy, to planning, to execution, to optimization, to strategy refinement.
• Appreciation for and an ability to work effectively across different cultures.
• Excellent people leadership capabilities.
• Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual).
• Demonstrated ability to lead through influence as well as through positional authority.
• Comfort working in fast-paced, geographically dispersed teams.
• General business level proficiency in English. Multi-language skills are a plus.

Skills & Personal Characteristics:

• Self-motivated and results oriented.
• Creative thinker with a proactive approach to problem-solving.
• Detail-oriented with a focus on quality and accuracy.

Why PROS?
PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.
This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.
Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.
Work Environment:
Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position

Responsibilities for this role include:

• Build the EMEA marketing strategy to deliver on regional goals and fuel faster growth for the company overall. Facilitate effective communication and collaboration across different teams to be a voice and advocate for the EMEA region.
• Work with stakeholders across marketing to deliver on regional multi-channel demand generation campaigns and programs to deliver on revenue and growth targets for the region.
• Contribute to the global digital strategy and activate EMEA focused digital campaigns.
• Manage the EMEA field marketing team to support sales funnel velocity for customer acquisition and renewals.
• Establish clear goals and KPIs for regional marketing efforts that align with the broader team to ensure consistent reporting of metrics.
• Collaborate with other regional Field Marketing teams to refine our lead scoring and SDR enablement programs.
• Proactively engage the regional sales teams to understand the competitive landscape and to continuously optimize our marketing plans.
• Manage a portfolio of regional agencies and vendors as well as the regional marketing budget to ensure efficient allocation of resources.
• Together with Legal, ensure compliance of data-privacy requirements around the region.
• Build, retain, and nurture a world-class EMEA-based marketing team that can potentially progress to be senior leaders in the broader marketing organization

Great Candidates for this Role Will Have:

• A passion to drive growth for PROS with a customer-first mindset.
• Minimum 12 years of technology marketing experience including at least 5 years focused on field and growth marketing. SaaS company experience a plus.
• Demonstrated success delivering outcomes similar to those mentioned above.
• Elasticity to manage from strategy, to planning, to execution, to optimization, to strategy refinement.
• Appreciation for and an ability to work effectively across different cultures.
• Excellent people leadership capabilities.
• Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual).
• Demonstrated ability to lead through influence as well as through positional authority.
• Comfort working in fast-paced, geographically dispersed teams.
• General business level proficiency in English. Multi-language skills are a plus