Director, Marketing - Hydration

at  CocaCola

Marketing Director Hydration Category
Location: flex
Contract: Fixed Term Contract until Oct 2025
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world’s top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

TRAVEL REQUIREMENTS:

• Travelling up to 20%

SKILLS:

Leadership; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Demand Generation; organization; Competitor Analysis; Marketing Strategies; Product Planning; Project Management; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Profit and Loss (P&L) Management; Cross-Functional Integration
Pay Range Not Availabl

BRAND CENTRAL ROLE

• Help develop Growth Strategies (LRP), support Stills Acceleration and design and deliver business plans for 2025+ for the category team, as one Marketing team and in strong collaboration with our bottling partner. Focus is on recruiting KO weekly+ in a profitable manner (local brands) and on driving Trial (global brands). Leading project based work including the delivery of local water brands’ plans and incl. global brands
• Illuminate brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
• Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace, to create consumer experiences across Retail, Digital, Pack and Live XPs that surprise, inspire and drive Trial / weekly+.
• Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Help manage brands’ P&L incl. Net Revenue, Gross Profit, EBIT, Direct Marketing Expense
• Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
• Eagerness to lead the marketing transformation, drive change and explore consumer needs, combined with the ability to translate this understanding into compelling ideas.