Director, Marketing Modernization

at  CIBC

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
CIBC.com
What you’ll be doing
Direct Marketing Strategy and Transformation is responsible for the strategy, road map and setup of the technology for delivering one-to-one direct marketing communications for CIBC clients that will lead CIBC to become the #1 bank in client experience. The team supports the marketing technology that is used for managing campaign execution of client leads that increase client engagement, client acquisition and client retention for business lines such as Credit Cards, Deposits, Lending, Insurance through various channels such as Branch, Call Centres, Email, etc.
Reporting to the Senior Director, Direct Marketing Strategy and Transformation, this Director role is responsible for leading large transformational improvements for personalized direct marketing. This includes overseeing a cross functional team of technology, marketing, and product partners to deliver integrated marketing capabilities. Key areas of focus will be design, setup and test of marketing solutions that support personalized client centric marketing campaigns.
The Director will also oversee ongoing roadmap initiatives for marketing technology in support of greater personalization and effectiveness.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Transformational Delivery – Lead the business setup of Salesforce Marketing Cloud workstream for Real-time engagement offers based on client purchasing and transactional behaviour. Provide highly specialized advice and consultation to technology and business partners to setup transformational changes to the direct marketing program.
• Process Improvement and Optimization – Verify that the system accurately meets defined business expectations including overseeing user acceptance testing and confirming that performance requirements are achieved. Lead analytical and business impact assessments for input into business cases. Oversee improvements to existing business processes to increase campaign volume, efficiencies and effectiveness. Consult with stakeholders to optimize client journey trigger campaigns and develop business rules and automation.
• Leadership – Lead the marketing direct business team in their work with product groups, technical leads, and stakeholders to define, pilot and launch new functionalities within Salesforce Marketing Cloud. Manage the delivery of new and enhanced initiatives within CIBC’s marketing technology and personalization roadmap.

Who You Are

• You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You understand that success is in the details. You notice things that others don’t. Your critical thinking skills help to inform your decision making.
• You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You can demonstrate experience in Salesforce Marketing Cloud and creating and implementing omni-channel client contact strategies and programs, leveraging data-driven approaches.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, defined benefit pension plan, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location
Toronto-81 Bay, 33rd Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Analytical Thinking, Business, Change Management, Innovation, Integrated Marketing, Marketing Channels, Marketing Programs, Marketing Strategies, People Management, Project Management, Strategic Approach, Technology Marketin

Please refer the Job description for details