Director, Marketing NA

at  Canada Goose Inc

Company Description
Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Job Description

• Develop and execute fully integrated and multi-channel marketing programs that bring together full funnel Media, Digital, PR, Influencer Marketing, Community, Partnerships, Retail and Wholesale Marketing designed to build brand affinity among target consumers and drive commercial goals in the Canadian marketplace.
• Work as an integrated partner across global marketing and cross-functional teams, developing positive relationships to achieve regional goals.
• Regularly review and analyze brand insights and apply key findings.
• Manage budgets for all Canadian marketing activities; conduct regular reviews with internal teams and finance partners.
• Oversee agency partners across PR, Experiential and Media; ensure strong and healthy working relationships with all vendors.
• Evaluate and explore key partnerships in Canada that can benefit brand health and affinity among consumers.
• Partner with strategic wholesale accounts to develop and execute marketing programs that align to global and regional goals.
• Lead retail marketing strategies designed to drive foot traffic, community engagement and best-in-class product experience.
• Oversee the development of full funnel paid marketing programs in partnership with local channel leads.
• Refine and support Community building programming that builds upon the global strategic framework and deepens the connection with Canadians.
• Partner with key cross-functional partners from department such as eComm, Retail, Planning and Product to define commercial opportunities and long-term product strategies for priority markets.
• Build and nurture a team of exceptional marketers.