Director, Marketing Operations
at Rapid7
Reading RG7 4SA, , United Kingdom -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 18 Jan, 2025 | Not Specified | 20 Oct, 2024 | 10 year(s) or above | Good communication skills | No | No |
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Description:
ABOUT YOU
- Bachelor’s degree ideally in marketing/communications or related field
- 7-10+ years experience in a B2B marketing operations function required, preferably in SaaS
- 3-5+ years experience leading, managing, & developing a team
- Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo. Experience with ABM platforms is a plus, like 6Sense or DemandBase
- High proficiency in business analysis tool, including Microsoft Excel, Google sheets, Tableau and/or PowerBI
- Skilled in process management; ability to identify, organize, and map business flows
- Able to tell a succinct, actionable, story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand
Responsibilities:
THE ROLE
In this strategic leadership role, you will be responsible for Rapid7’s Marketing Operations, managing our marketing technology stack and building data-driven insights that unlock innovation and increased performance for the overall marketing team. This role requires a deep understanding of marketing automation and orchestration tools, data management, and process design/optimization. Partnering with leaders within marketing as well as our Go-to-Customer, finance and IT/data teams, you will have the opportunity to drive transformation and impact, and contribute to the growth and success of the company.
RESPONSIBILITIES:
- People Management
- Lead, mentor and scale a high-performing, globally distributed team of 10+.
- Strategy
- Define a vision and strategy for Marketing Operations, to enable intelligent decisions through precise analysis and ensure effective execution of marketing programs.
- Technology
- Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the department’s needs.
- Oversee management of key technologies and processes, including marketing automation, ABM orchestration, and lead routing/lead quality management.
- Analytics/Data Management
- Establish the measurement approach and standards across the marketing function, defining marketing metrics and KPIs.
- Design and manage the tracking, attribution, and reporting on all marketing activities to provide insights on the most effective channels and help inform decisions.
- Architect marketing’s data strategy, and partner with corporate data teams to ensure strong governance and stewardship for data produced and touched by marketing.
- Process Management
- Design & document marketing team processes that help the team work more effectively and prioritize the highest-value tasks.
- Work with marketing leadership, Information Technology and Revenue Operations to unify processes and systems at cross-functional intersects.
- Transformation Initiatives
- Act as a strong advocate driving marketing transformation and modernization projects through all phases, from buy-in through implementation.
- Concept and steer education initiatives with the focus on marketing technology and data throughout the marketing organization
REQUIREMENT SUMMARY
Min:10.0Max:15.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Reading RG7 4SA, United Kingdom