Director, Marketing Operations

at  Rapid7

Reading RG7 4SA, , United Kingdom -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate18 Jan, 2025Not Specified20 Oct, 202410 year(s) or aboveGood communication skillsNoNo
Add to Wishlist Apply All Jobs
Required Visa Status:
CitizenGC
US CitizenStudent Visa
H1BCPT
OPTH4 Spouse of H1B
GC Green Card
Employment Type:
Full TimePart Time
PermanentIndependent - 1099
Contract – W2C2H Independent
C2H W2Contract – Corp 2 Corp
Contract to Hire – Corp 2 Corp

Description:

ABOUT YOU

  • Bachelor’s degree ideally in marketing/communications or related field
  • 7-10+ years experience in a B2B marketing operations function required, preferably in SaaS
  • 3-5+ years experience leading, managing, & developing a team
  • Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo. Experience with ABM platforms is a plus, like 6Sense or DemandBase
  • High proficiency in business analysis tool, including Microsoft Excel, Google sheets, Tableau and/or PowerBI
  • Skilled in process management; ability to identify, organize, and map business flows
  • Able to tell a succinct, actionable, story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand

Responsibilities:

THE ROLE

In this strategic leadership role, you will be responsible for Rapid7’s Marketing Operations, managing our marketing technology stack and building data-driven insights that unlock innovation and increased performance for the overall marketing team. This role requires a deep understanding of marketing automation and orchestration tools, data management, and process design/optimization. Partnering with leaders within marketing as well as our Go-to-Customer, finance and IT/data teams, you will have the opportunity to drive transformation and impact, and contribute to the growth and success of the company.

RESPONSIBILITIES:

  • People Management
  • Lead, mentor and scale a high-performing, globally distributed team of 10+.
  • Strategy
  • Define a vision and strategy for Marketing Operations, to enable intelligent decisions through precise analysis and ensure effective execution of marketing programs.
  • Technology
  • Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the department’s needs.
  • Oversee management of key technologies and processes, including marketing automation, ABM orchestration, and lead routing/lead quality management.
  • Analytics/Data Management
  • Establish the measurement approach and standards across the marketing function, defining marketing metrics and KPIs.
  • Design and manage the tracking, attribution, and reporting on all marketing activities to provide insights on the most effective channels and help inform decisions.
  • Architect marketing’s data strategy, and partner with corporate data teams to ensure strong governance and stewardship for data produced and touched by marketing.
  • Process Management
  • Design & document marketing team processes that help the team work more effectively and prioritize the highest-value tasks.
  • Work with marketing leadership, Information Technology and Revenue Operations to unify processes and systems at cross-functional intersects.
  • Transformation Initiatives
  • Act as a strong advocate driving marketing transformation and modernization projects through all phases, from buy-in through implementation.
  • Concept and steer education initiatives with the focus on marketing technology and data throughout the marketing organization


REQUIREMENT SUMMARY

Min:10.0Max:15.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Reading RG7 4SA, United Kingdom