Director, Marketing Operations

at  Rapid7

ABOUT YOU

• Bachelor’s degree ideally in marketing/communications or related field
• 7-10+ years experience in a B2B marketing operations function required, preferably in SaaS
• 3-5+ years experience leading, managing, & developing a team
• Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo. Experience with ABM platforms is a plus, like 6Sense or DemandBase
• High proficiency in business analysis tool, including Microsoft Excel, Google sheets, Tableau and/or PowerBI
• Skilled in process management; ability to identify, organize, and map business flows
• Able to tell a succinct, actionable, story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand

THE ROLE

In this strategic leadership role, you will be responsible for Rapid7’s Marketing Operations, managing our marketing technology stack and building data-driven insights that unlock innovation and increased performance for the overall marketing team. This role requires a deep understanding of marketing automation and orchestration tools, data management, and process design/optimization. Partnering with leaders within marketing as well as our Go-to-Customer, finance and IT/data teams, you will have the opportunity to drive transformation and impact, and contribute to the growth and success of the company. This is a hybrid work schedule, with the requirement to be on site at our Reading office 3 days a week.

RESPONSIBILITIES:

• People Management
• Lead, mentor and scale a high-performing, globally distributed team of 10+.
• Strategy
• Define a vision and strategy for Marketing Operations, to enable intelligent decisions through precise analysis and ensure effective execution of marketing programs.
• Technology
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the department’s needs.
• Oversee management of key technologies and processes, including marketing automation, ABM orchestration, and lead routing/lead quality management.
• Analytics/Data Management
• Establish the measurement approach and standards across the marketing function, defining marketing metrics and KPIs.
• Design and manage the tracking, attribution, and reporting on all marketing activities to provide insights on the most effective channels and help inform decisions.
• Architect marketing’s data strategy, and partner with corporate data teams to ensure strong governance and stewardship for data produced and touched by marketing.
• Process Management
• Design & document marketing team processes that help the team work more effectively and prioritize the highest-value tasks.
• Work with marketing leadership, Information Technology and Revenue Operations to unify processes and systems at cross-functional intersects.
• Transformation Initiatives
• Act as a strong advocate driving marketing transformation and modernization projects through all phases, from buy-in through implementation.
• Concept and steer education initiatives with the focus on marketing technology and data throughout the marketing organization