Director, Marketing Primary Immunodeficiency

at  CSL Behring

Bern, BE, Switzerland -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate29 Jan, 2025Not Specified31 Oct, 20248 year(s) or abovePharmaceuticals,Customer Engagement,Project Management Skills,Brand StrategyNoNo
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Description:

QUALIFICATIONS:

  • 10+ years’ healthcare experience with 8 years’ brand sales and marketing experience in pharmaceuticals or biotech sector.
  • Experience establishing brand strategy and driving executional excellence, exceeding goals.
  • Experience driving above country marketing programs and influencing diverse, multicultural matrix teams.
  • Proficiency in CRM systems and tools, with a focus on applying data-driven insights to grow customer engagement and retention.
  • Analytical capabilities, with the ability to translate market insights into relevant marketing strategies and tactics.
  • Excellent project management skills, with experience managing complex, multi-partner projects from beginning to implementation.
  • An excellent command of the English language (spoken and written) is required.

Responsibilities:

PURPOSE:

The Director for Immunoglobulins (IG) Portfolio, Primary Immunodeficiency (PID), develops and implements brand and disease area strategy for the CSL Behring international (INT) region. You will be the vanguard of improving sales growth through a combination of market expansion and brand adoption strategies that align across a diverse international region while also addressing local market needs. Your role will involve collaboration and co-creation with teams and affiliates.
The focus is on inline CSL Behring brands and may include future product launches (once assets are in the L-36-month time horizon), ensuring that there is a fit for purpose go-to-market strategy through pan-regional integrated marketing guides, programs, and tactics, for localization and implementation across the affiliate network.
You will report to the Executive Director, IG Portfolio Lead.


REQUIREMENT SUMMARY

Min:8.0Max:10.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Bern, BE, Switzerland