Director, Marketing Programs

at  Axonify

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.
Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you’re looking for a meaningful product and a great company culture, let’s talk!
The Director of Marketing Programs spearheads full-funnel marketing strategy, programs and campaign execution across the entire customer life-cycle in order to achieve marketing’s annual North American and European pipeline and bookings objectives across new logo, customer upsell, renewal and expansion and referral. You’ll guide your team and collaborate with other marketing cross-functional teams to architect and execute programs with a holistic full-funnel mix of activities/mediums that include but are not limited to events, webinars, digital, SEO, ABM, website, email, and more.
As the Marketing Programs leader, you will guide, lead and mobilize a team of talented demand and communications professionals by creating operational alignment, consistency and strong team collaboration to ensure the prospect journey is connected throughout the customer lifecycle, is frictionless for our audiences, and optimized for program return on investment. You’ll set funnel targets and conversion goals for your team, allocate and manage associated budget/spend and allocation and adherence to budget and work with VP Marketing and other marketing leaders to support continuous alignment.
This senior marketing role collaborates and partners with other leaders across Axonify’s entire Revenue Team to ensure continuous alignment on strategy, execution and achievement of our collective pipe and bookings targets.

Please refer the Job description for details