Director of Brand & Storytelling

at  Thunes

ABOUT THUNES

Thunes is a global, fast-growing, and innovative Fintech scale-up that uses technology to disrupt and transform the existing financial system.
We have a strong Mission: to create a better global payments network, and a great Purpose: to connect the world to economic opportunities and address systemic inequality when it comes to financial services.
We are proud to power payments for the world’s fastest-growing businesses and work with some of the amazing global brands - from Gig Economy giants such as Uber and Deliveroo and Southeast Asia’s super-app Grab, to global Fintech leaders such as PayPal and Remitly.
Our Products help to drastically simplify the Payment integration experience for our customers: with a single, simple connection, businesses and consumers can send payments to – and get paid in – every corner of the world. Instantly.
Thunes is headquartered in Singapore with regional offices in London, Barcelona, Paris, Beijing, Shanghai, Miami, Dubai, Nairobi, Manila, Hong Kong and San Francisco!

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Extensive Experience: 7-10+ years of diverse experience in Content and Communications, including copywriting, graphic design, and social media, specifically in a B2B environment or serving B2B customers.
• Industry Expertise: Hands-on experience in the Fintech sector, with a deep understanding of its unique challenges and opportunities.
• Proven Leadership: Demonstrated ability to build, lead, and develop compelling content strategies across multiple regions, effectively delivering them through various channels.
• Relationship builder: Create strong ties with internal and external stakeholders to gain boost impact of content and PR programs, making things happen.
• Creative Versatility: Exceptional ability to merge visual and graphic elements with written content to craft compelling narratives.
• Copywriting Excellence: Impeccable skills in copywriting and copy-editing, with a strong attention to detail.
• Social Media Savvy: Solid grasp of social media marketing strategies tailored for B2B and B2B2C enterprises.
• Multitasking Proficiency: Capable of managing multiple projects simultaneously without compromising quality.
• Technical Skills: Working knowledge of content management systems and digital graphics production tools.
• Growth Mindset: A robust passion for continuous improvement, problem-solving, and a proactive drive to execute projects.
• Analytical Ability: Strong skills in data analysis, able to interpret data and derive insights to refine and enhance content strategies.
• Initiative and Execution: A proactive problem solver who can take concepts from ideation through to realization.
  Sound like you? Apply now

CONTEXT OF THE ROLE

Thunes is looking for a creative and multi-talented Director of Brand & Storytelling to lead our global content, thought leadership, PR and social media efforts.
This role offers a strategic communicator the chance to shape and enhance Thunes’ global narrative and reputation, refine the company’s positioning and messaging, and convey its diverse stories in an engaging and impactful manner. As a crucial member of the Marketing team, the candidate will collaborate closely with senior leaders and global stakeholders, making a significant contribution from the outset.
The ideal candidate possesses hands-on experience in content creation and management, social media strategy, and media relations. They will adeptly tailor the narrative to resonate with varied audiences, including investors, tech and business executives, policymakers, and the general public.
This full-time position is based in London and reports directly to the Chief Marketing Officer. It offers the potential to lead and expand your own team within our dynamic organization.

KEY RESPONSIBILITIES

• Build Thunes Content and PR strategy to support our brand awareness, thought leadership and demand generation efforts.
• Develop and produce compelling thought leadership content, rooted in data and insights, for use in demand generation campaigns, PR campaigns and speaker engagements.
• Refine and tailor Thunes’ core messaging and narrative in collaboration with regional teams and vendors to engage ICP audiences globally.
• Implement messaging across multiple platforms including websites, social media, email, video, podcasts, webinars, and various publications such as reports, white papers, and blog posts.
• Manage PR, content, and communications calendars, ensuring adherence to brand standards and high-quality execution in partnership with agencies.
• Enhance content capabilities by working with agency and freelance partners, establishing processes for briefing external contributors and maintaining quality control.
• Collaborate closely with Product Marketing and Lead Generation teams to ensure a consistent reflection of the product’s value proposition across all channels.
• Collaborate with partners and customers to generate joint content campaigns, positioning Thunes as a thought leader and driving demand generation.
• Coordinate with the Chief Marketing Officer to strategically manage and plan business announcements and press opportunities.
• Conduct audits and improve corporate media kits and leadership profiles.
• Position our leadership team and internal subject matter experts as thought leaders in our markets.
• Proactively identify and support opportunities for storytelling through speaking engagements, podcast participation, and nominations for industry awards.
• Develop and maintain content and social media calendars, ensuring alignment with company ICPs and regional requirements.
• Establish clear goals and KPIs for content and communications, regularly reporting on progress and insights to the business.
• Oversee social media strategy, content and align activities with key global initiatives, such as product launches, company announcements, and other significant events.
• Conduct media training sessions and coach executives on public speaking, storytelling, and effective communication on social media.
• Cultivate and showcase powerful customer success stories.
• Create impactful client-facing presentations.
• Ensure quality execution on content plans through effective collaboration with vendors.