Director of Business Optimization - Sales

at  Cogir Senior Living

THE COMPANY

Join our dynamic team at COGIR Management USA, a subsidiary of Canada’s COGIR Real Estate. Specializing in modern aging management, we operate nearly 90 senior living communities across 11 states, encompassing over 8,000 units. Since our inception in 2018, we have seen robust growth through strategic acquisitions, including the notable Cadence Senior Living. Our goal is to further expand across the United States, building on our reputation as a national leader in senior housing. We are dedicated to delivering unparalleled care and amenities, fostering a thriving environment for residents and team members. Our culture is anchored in Human Focus, Creativity, and Excellence, and we are committed to continual improvement in the senior living industry.

CANDIDATE QUALIFICATIONS AND EXPERIENCE

• A minimum of 5 years of progressive sales experience, preferably within the senior living or hospitality industry, with a successful sales leadership track record.
• Multi-site/regional experience is a plus.
• In-depth knowledge of sales strategies and methods.
• A bachelor’s degree in marketing, communications, business, hospitality, or a related field is preferred.
• Experience with Yardi or similar CRM software is a plus.
• Capacity to travel within the assigned region.

PREFERRED SKILLS

• Strong analytical skills with keen attention to detail and proven problem-solving skills.
• Excellent leadership, communication, and interpersonal skills.
• Highly organized, with exceptional work ethic, self-motivation, and ability to motivate others.
• Visionary leader with high integrity.

• Oversee the community solutions and marketing team members’ daily activity and development.
• Manage all aspects of solutions and marketing efforts for all Solista communities to grow revenue and maintain established occupancy goals.
• Develop strategic and long-range business and market plans for each supported community with input and support from the Executive Director, corporate marketing, and operations teams.
• Management of area market research, strategic direction for promotion and advertising to support revenue growth plans and ongoing customer experience improvement.
• Support referral relationships and other tasks necessary to meet overall marketing and solutions objectives to meet or exceed portfolio occupancy and revenue goals.