Director of Communications and Marketing (Winn Awards)

at  Virginia Commonwealth University

MASSEY COMPREHENSIVE CANCER CENTER

“To improve the lives of all Virginians by delivering cutting-edge cancer care through patient-centered prevention and treatment; high-impact, innovative research; community input and engagement; and education and training of the next generation of researchers and healthcare professionals.”
Robert A. Winn Diversity in Clinical Trials Award Program
The Robert A. Winn Diversity in Clinical Trials Award Program was established in 2020 by the Bristol Myers Squibb Foundation (BMSF) as a bold program to increase diversity in clinical trials and transform the clinical research landscape. This initiative is comprised of the Robert A. Winn Career Development Award (Winn CDA) for early-stage investigator physicians who are underrepresented in medicine or who have a demonstrated commitment to increasing diversity in clinical research, and the Robert A. Winn Clinical Investigator Pathway Program (Winn CIPP) for medical students underrepresented in medicine.
The goal of the Winn CDA is to train and develop a new generation of Community-oriented clinical trialists (COCT) who have the knowledge, skills, and commitment to become effective partners with communities to design and conduct clinical trials that will yield new treatments that are effective in all populations. The Winn CDA is a 2-year program designed to support the career development of early-stage investigator physicians to become independent clinical trial investigators who are engaged in advancing health equity through their research and mentoring.
The goal of the Winn CIPP is to build a pathway of community-oriented clinical trialists of diverse backgrounds who are committed to increasing inclusion, equity, and diversity in the conduct of clinical and translational research. The program provides medical students a 6-week summer service-learning externship in community-based clinical research sites where they benefit from exposures to clinical research, community engagement experiences, and leadership development.
Position Primary Purpose and General Responsibilities
Eligible for remote work arrangements.
Reporting to the Executive Director of the Robert A. Winn Diversity in Clinical Trials Award Program (Winn Awards), the Director of Communications and Marketing will provide leadership, strategic direction, management and coordination for all aspects of the Winn Awards’ communications and marketing efforts. The Director has primary responsibility for
strategic planning, brand management, public relations, advertising, and promotional activities designed to enhance the Winn Awards by increasing public awareness, driving engagement, and fostering meaningful connections with stakeholders. The Director of Communications and Marketing will lead a team and work collaboratively across departments to ensure consistent and impactful messaging.
Duties of this position are as follows:
Strategic Planning: Develop and implement a comprehensive communications and marketing strategy aligned with the program’s goals and objectives.
Brand Management: Ensure consistent brand messaging, visual identity, and tone of voice across all communication channels and materials. Develop and maintain brand guidelines to be followed by internal teams and external partners.
Public Relations: Build and maintain relationships with the media, stakeholders, and the public to manage the organization’s reputation and handle crisis communications when necessary. Act as a spokesperson for the Winn Awards when required, handling media inquiries and interviews. Content Development: Create compelling and informative content, including press releases, articles, blog posts, social media posts, videos, and more. Ensure content is accurate, engaging, and aligns with the organization’s mission and messaging.
Advertising and Promotion: Create and execute advertising campaigns, both online and offline, to effectively reach the target audience and drive brand awareness.
Digital Communications and Marketing: Oversee the Winn Awards digital presence, including the website, social media platforms, and email campaigns. Develop and implement strategies to increase online engagement and expand the Winn Awards’ digital reach through effective digital marketing initiatives, including social media management, content creation, email marketing, and search engine optimization (SEO).
Collaboration and Leadership: Collaborate with internal teams (e.g., fundraising, programs, advocacy) to align communication efforts with broader programmatic objectives. Lead and manage a team of communication and marketing professionals, setting clear goals, providing guidance, and fostering a collaborative work environment.
Networking: Build and maintain relationships with industry partners, influencers, and relevant stakeholders to enhance the Winn Awards’ visibility and credibility.
Metrics and Analytics: Establish, track, and analyze key performance indicators (KPIs) to measure the success and impact of communication and marketing initiatives, using data-driven insights to make informed decisions.
Budget Management : Manage the communications and marketing budget, allocating resources effectively to achieve maximum impact.
Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

Please refer the Job description for details