Director Of Consumer Insights

at  Finch Brands

The Director of Consumers Insights at Finch Brands is responsible for supporting insights community clients with both account management and research expertise, with a focus on elevating and overseeing both the work product and the internal Finch team.
This role is client facing and serves as the primary point of contact for ongoing market research needs throughout the year for up to 3-4 different clients. Research will cover a range of quantitative and qualitative topics and methodologies, and this role must be able to understand, prescribe, plan, and analyze research that drives forward the strategies of Fortune 500 and start-up clients alike across a variety of industries.
This role may have the support of junior team members to assist with programming, fielding, and analysis, but is ultimately responsible for the quality of all deliverables and satisfaction of the clients. At times this may involve being hands on with programming surveys, using statistical analysis software such as MarketSight, etc.
The ideal candidate will have deep knowledge of quantitative and qualitative research methodologies, including MaxDiff, Conjoint, Cluster Analysis, Statistical Testing, and online moderation. They must be able to demonstrate experience with projects ranging from multi-phase research plans to qualitative explorations, to brand research, and feel comfortable playing the role of strategy consultant for clients who may not understand their research needs, or how to interpret and act on the findings.
Main Duties:
Account and project leadership – the “go-to” for all client related needs and questions while ensuring delivery maintains in scope, on time, and of high-quality. Out-of-scope requests may also be managed by this role.
Client strategist – helping clients think through complex research needs and outputs.
Research leadership – crafting learning plans and research instruments of varying complexity and carrying research through the process end-to-end. This includes the development of compelling research stories with clear insights and actions.
Team leadership – managing the quality of deliverables and quality of life for team members, providing coaching and learning opportunities when appropriate.
Required Experience And Skills:
Candidates will have a Bachelors or Masters degree in fields spanning, business, marketing, advertising, sociology, or statistics.
7+ years experience in either client or supplier-side research role.
2+ years experience managing complex, multiphase research projects related to brands, products, or consumer behaviors/attitudes.
2+ years managing and coaching others with ability to inspire and develop team members.
Ability to perform at a high level and multi-task in a very fast-paced environment.
Proven experience and a natural ability to “connect the dots” and drive toward big picture insights.
Ability to design, draft, and program questionnaires, mod guides, and other research activities – both qual and quant.
Proficient in financials and operations management.
Desire to bring structure to team and account.
Flexible and solutions-oriented.
High proficiency in MS Word, PowerPoint, and MS Excel are an absolute must – including data manipulation, formulas, lookups, formatting, and chart creation.
History of working in the trenches in data analysis and reporting.
Knowledge of statistical analysis programs (Such as MarketSight, Q, R, SPSS, etc.) required.
Be able to push storytelling to include the what, so what, and now what of research.
Have high standards and abilities regarding data visualization and storytelling technique.
Ability to push research and business objectives forward through a mix of standard and innovative quant and qual methodologies.
Project management – ability to handle multiple research projects at once.
Manage client priorities and expectations as well as resource allocation/workload within teams.
Strong focus on QA and superb attention to detail.
Candidate Attributes:
Self-starter mentality (Be a driver, not a passenger) with a strong bias for action
A growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills
A remarkable work ethic and superior attention to detail
An ability to learn new things quickly
Collaborates effectively and has coworkers’ backs
A natural curiosity regarding brands and business with a focus on delivering results
If you share a relentless passion for results, we want to hear from you.
Interested candidates should submit their resume and cover letter with the subject line “Application: Director of Consumer Insights”.

COMPANY DESCRIPTION

Finch Brands is a real-world brand consultancy. We exist to help brands win when it matters most. We do this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design.

Please refer the Job description for details