Director of Data and Personalization

at  Knix

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
As the Director of Data and Personalization at Knix, you will spearhead a multifaceted team responsible for turning data into actionable strategies that drive customer engagement and business growth across our omnichannel retail landscape. In this influential role, you’ll combine your expertise and oversee teams in Data Analytics, Data Science, and Business Insights, working closely with marketing and commercial teams to shape the future of our customer acquisition and loyalty programs and overall marketing efforts.

• Lead the development and implementation of data-driven strategies to enhance customer engagement and optimize loyalty programs, aligning with omni-channel retail goals.
• Oversee a high-performing team of data analysts, data scientists, and business insights professionals, fostering innovation, collaboration, and growth.
• Ensure the right selection and integration of softwares (analytics platform, attribution, CDP, retargeting tools, pixels implementation across platforms and vendors) to enable value creation through better marketing investments decision making.
• Utilize advanced analytics and data science to segment customers, develop models like CLTV and Propensity, and drive targeted marketing efforts.
• Analyze loyalty program data to identify growth opportunities and optimize customer experiences, driving increased participation.
• Implement attribution models to assess the impact of marketing campaigns across various channels and optimize marketing spend.
• Lead initiatives to analyze customers cohorts behaviours and enhance personalized marketing to improve customer experiences in collaboration with UX/UI teams.
• Define KPIs, monitor performance, and report insights to executive leadership, supporting data-driven decision-making.
• Conduct market and competitor analysis to inform strategic decisions and maintain a competitive edge.
• Collaborate with cross-functional teams to align analytics strategies with business objectives and facilitate data-driven insights.
• Evaluate and integrate advanced analytics and data science tools to ensure the effectiveness and efficiency of our strategies.