Director of Digital Marketing

at  Good Landing Recovery

The Company - Good Landing Recovery is a collection of substance abuse treatment facilities that provide the full American Society of Addiction Medicine (ASAM) continuum of care. Our facilities are fully state licensed, environments fueled by the passion to stop the devastation of addiction and mental health. We combine the best in psychiatric medicine, clinical interventions, and treatment modalities to create a patient-centered recovery plan. In addition, we provide an unprecedented faith-led approach to treatment. This differentiator makes Good Landing Recovery the gold standard in evidenced-based treatment integrated with Christian principles. It has also produced phenomenal growth and best-in-class clinical
outcomes.
Our motto is simple yet powerful - Your Comeback Story Starts Here!
The Opportunity – We are looking to hire an experienced Director of Digital Marketing to join our growing substance abuse treatment facility. The Director of Digital Marketing’s responsibilities include evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to executive management teams, and building awareness and positioning for company brands. The Director of Digital Marketing must organize company conferences, trade shows, and major events.
To succeed as a Director of Digital Marketing, you must have strong written communication skills, proficiency with taking notes, multi-task, and building relationships with others. This role is a vital member of the Good Landing Recovery System of Care and will be expected to be skilled in script writing, production, digital media, social media, and all creative elements of the company’s campaigns.

REQUIRED SKILLS/ABILITIES-

• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Familiarity with social media marketing
• Flexible Schedule
• Problem-solving skills
• Team-collaborative
• Excellent time management skills with a proven ability to meet deadlines
• Ability to function well in a high-paced and at times stressful environment
• Proficient in all Microsoft Office applications as well as medical office software

EDUCATION AND EXPERIENCE-

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
• Proficiency with HTML, content management systems, and design software.
• Established a roster of media and PR contacts.
• At least 2-4 years of experience in a director role in a substance abuse treatment environment.

• Reports directly to the CEO.
• Provide leadership and supervision to the marketing team, to include hiring, training, and performance management
• Oversees the marketing team to develop a process to maximize profits and market share while balancing patient satisfaction.
• Understanding and developing budgets and finance, including expenditures, research, and development appropriations, return-on-investment, and profit-loss projections.
• Identify short-term and long-term scheduling and resource needs, including development and management of annual marketing budgets.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Coordinating marketing projects from start to finish.
• Organizing company conferences, trade shows, and major events,
• Overseeing social media marketing strategy and content marketing.
• Ensures that all compliance regulations such as HIPAA, CFR 42, CFR 45, and others are upheld.
• Is on-call for their clients for complex emergencies
• Attends and actively participates in Good Landing Recovery staff meetings and other meetings (in-service training/workshops) as required.
• Responsible for providing various ecclesiastical duties in support of the company and company owner’s core beliefs to include, but not limited to, providing prayer to clients, and providing practical biblical guidance.
• Performs other related duties as assigned.