Director of Events & Marketing Operations

at  Marathon Health

Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.

QUALIFICATIONS

Bachelor’s degree in marketing, Business, Communications and 5+ years of experience in B2B marketing, with a focus on marketing operations and events management, preferably in the healthcare sector or equivalent combination of education & experience.

1. Marketing Operations:

• Develop and implement marketing operations strategies, processes, and best practices to support the marketing team in executing campaigns and achieving performance goals.
• Develop processes that govern internal requests, backlog management and delivery windows
• Oversee marketing technology platforms (e.g., CRM, marketing automation, analytics tools) to ensure integration, and effective usage.
• Lead the creation and management of the marketing budget, tracking campaign expenses.
• Vendor management, including print, promotional items, marketing tech and marketing automation.
• Build and manage the Marketing Ops team.

1. Events Marketing:

• Develop and execute a comprehensive events marketing strategy, including conferences, trade shows, webinars, and virtual events, to drive brand visibility and lead generation.
• Manage the end-to-end planning and execution of events, including pre-event promotions, event logistics, vendor management, on-site branding, and post-event follow-up.
• Collaborate with the sales and operations teams to align event strategies with business objectives and maximize engagement with target audiences.
• Create and manage a post-event evaluation process to measure success, capture learnings, and optimize future event strategies.

1. Cross-Functional Collaboration:

• Work closely with the content, operations, sales and marketing team members to ensure a cohesive and integrated marketing strategy.
• Partner with sales to align marketing operations and events strategies with sales goals, enabling the sales team to effectively leverage marketing initiatives.