Director of International Communications

at  ProVeg Nederland

JOB DETAILS

• Reports to: CEO
• Department: Communications
• Direct reports: Digital Director, Senior Communications Manager, Senior Business Communications Manager, Senior Communications Manager (Spanish language regions), Strategic PR Lead
• Closely collaborating with: Country Directors, Institutional Engagement & Partnership Director, International Director, Fundraising and P&C teams, Director of People and Culture
• Location: Remote, ideally in the UK, NL, PL, CZ, or ES - for exceptional candidates, potentially US (ET zone)
• Hours: full-time (e.g. 35h in the UK)
• Salary: dependent on experience and location, e.g. £55k- £62k in the UK

QUALIFICATIONS

Required:

• Proven experience in strategic communication in NGOs with an international focus, including those with a presence in the global south.
• Track record of developing targeted communications strategies to drive engagement with different audiences, including B2B and B2C.
• Demonstrated ability to design and execute communications strategies that drive advocacy goals and influence policymakers.
• Excellent skills in media relations and leading complex or multi-country communication projects.
• Demonstrated ability to lead and transform teams in an international context.
• Experience in fostering creativity, innovation, and collaboration within teams.
• Experience with visual media (videos, infographics, etc.).
• Expertise in crisis communication and managing brand perception.
• Experience in crafting inclusive messaging and ensuring culturally appropriate communications across diverse regions and audiences.
• Experience collaborating with fundraising teams to create compelling narratives for donor engagement and retention.
• Outstanding written and verbal communication skills (minimum C2-level English).
• Strong analytical skills and experience measuring the success of communication strategies.
• In-depth understanding of the challenges and opportunities in sustainable food systems.

Preferred:

• Comfortable serving as a spokesperson and representing the organization at high-profile events or in media engagements.
• Familiarity with data protection regulations, including GDPR.
• Proficiency in utilizing data-driven insights and communication technologies to refine strategies and improve outcomes.

ABOUT US

ProVeg International is a food awareness organisation working to transform the global food system by replacing 50% of animal products globally with plant-based and cultivated foods by 2040.
ProVeg engages with all relevant stakeholders to create a food system where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
ProVeg has received the United Nations’ Momentum for Change Award and works closely with key UN food and environment agencies.
ProVeg creates global impact, with offices in 14 countries across five continents and more than 220 employees.
Diversity Statement
ProVeg is committed to equal opportunity in employment for all, regardless of ethnic origin, religion, skin color, gender, age, national origin or ancestry, refugee background, genetic information, disability, marital status, parental status, pregnancy, sexual orientation, HIV status, gender identity, or gender expression. People of Color, women, individuals with disabilities, members of LGBTQIA+ communities, older adults, refugees, and people living with HIV are explicitly encouraged to apply.
In 2020, ProVeg signed the Diversity Charter, a self-commitment and association dedicated to promoting a prejudice-free work environment.
In 2022, ProVeg achieved a score of 88.1% on the PRIDE Index, the LGBTIQ+ Diversity Performance Index, which is over 20 percentage points higher than the overall average of 67.9%.

ROLE SUMMARY

The Director of International Communications will create and drive implementation of ProVeg’s international communications strategy. The primary objectives are to amplify the activities and successes of the country offices and international programmes, enhance ProVeg’s global visibility and reach new public audiences, and influence the public and policy narrative on healthy sustainable food systems. This role involves leading a dynamic and transformation-oriented team and working closely with international stakeholders such as country directors and partner organisations to develop innovative communication solutions.

RESPONSIBILITIES

Strategic Communication and Transformation:

• Develop and execute a new international communications strategy to enhance ProVeg’s visibility and highlight the successes of the country offices.
• Establish ProVeg as a leading voice in plant-based nutrition and sustainable food systems through targeted campaigns and media outreach.
• Design and implement processes for effectively and quickly adapting country-specific developments for international communication.
• Oversee the development of content and own and third party channel strategies to maximise engagement with diverse B2B and B2C audiences.
• Integrate AI tools and strategies responsibly and innovatively (supported by leadership and (external) experts).

Fundraising Support and Collaboration:

• Collaborate closely with the international fundraising team to ensure alignment between communications strategies and fundraising goals.
• Develop compelling narratives and campaigns that inspire donor engagement and attract funding opportunities.
• Leverage communications channels, including digital platforms, media outreach, and storytelling, to showcase ProVeg’s impact and amplify fundraising initiatives..

Reputation Management:

• Enhance ProVeg’s public image through strategic media relations, innovative visual content, and compelling storytelling.
• Develop and implement crisis communication plans, identifying opportunities and risks for brand reputation.
• Balance B2B and B2C communications priorities to maintain positive brand perception.

Leadership Responsibilities:

• Lead a multicultural and multidisciplinary team, fostering creativity, innovation, impact and effectiveness.
• Promote a culture of collaboration and continuous development within the team.

Internal and External Collaboration:

• Work closely with country offices and international partners to create synergies and strengthen global strategies.
• Work closely with the Research and Policy teams to ensure our research and advocacy activities are supported by timely communications to drive real-world impact.
• Build and maintain relationships with media, influencers, and other relevant stakeholders.
• Manage global communications budgets and ensure cost-effectiveness.