Director of Marketing and Communications

at  United Way of Palm Beach County

POSITION SUMMARY

To guide the marketing and communication strategies using best practices expertise to consistently articulate the United Way of Palm Beach County mission. Develop, implement, and evaluate marketing and communication plans across audiences in collaboration with the UWPBC strategic initiative teams and constituents.

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• Bachelor’s degree in Marketing, Public Relations, Mass Communications, Journalism, or related field required
• At least five years of marketing and/or communications in corporate or nonprofit experience
• Experience leading marketing and/or communications initiatives
• Experience working with cross-functional teams and vendors
• Strong storytelling and writing skills for marketing purposes
• Proficient in leveraging social media platforms for audience engagement
• Strong organizational, time management and project management skills
• Excellent interpersonal and communication skills
• Ability to work independently with strong problem-solving skills
• Knowledge of Microsoft Office products including Word, Excel, Publisher, and PowerPoint
• Strong computer skills: proficient in Microsoft Office suite, Constant Contact and CMS websites
• InDesign, Adobe or Photoshop experience a plus
• Established media relationships

The essential functions include, but are not limited to the following:

• Lead marketing and communication strategies and initiatives to external audiences’ i.e., public relations, marketing
• Manage the marketing team and oversee the execution of all audience touchpoints, including but not limited to media releases, social media, website content, and video formats
• Record, edit and produce compelling video stories for web and digital marketing needs
• Oversee and manage the content development, distribution, budget, and maintenance of all messaging content for UWPBC initiatives
• Work with VP of Marketing and Communications to seek new innovative strategic messaging opportunities through engaging content for audience segments
• Track, analyze, and report content data to ensure that strategic organizational goals for external messaging are met
• Manage all media contacts, marketing agencies, and media monitoring tools
• Develop, execute, and oversee content development across digital channels
• Seek, evaluate, and propose new systems for team efficiencies and reporting communication efforts
• Manage UWPBC’s digital platforms and media plans
• Collaborate and assist in planning of all United Way events
• Act as the public representative for United Way of Palm Beach County, when asked
• Train, mentor, and manage team members
• Act as UWPBC brand steward in content development and ambassador when out in the community
• May require occasional evening and weekend hours
• Assist, as assigned by management, with the organization’s disaster response efforts
• Perform other duties as opportunities are presented and/or assigned