Director of Marketing and Communications

at  Wellness House

JOIN OUR TEAM!

At Wellness House, we are always looking for smart, dedicated experts who believe in a psychosocial approach to complement cancer care. A career with WH provides an opportunity to use your unique skills and talents to make a difference in the lives of those impacted by cancer.
We provide opportunities for staff growth, leadership development, and team building throughout the year. Processing of the work experience is supported through individual reflective supervision and weekly group supervision sessions. We value direct communication, a mindful approach, and work/life balance. Our staff culture is intentional in our efforts to acknowledge and make space for diversity, inclusion, equity, and belonging in our work with each other and in our program delivery. From snack-and-greets to staff retreats, we make sure to give our staff a chance to connect.

SUMMARY OF POSITION:

• Department: Marketing and Communications
• Supervised By: Chief Executive Officer
• Supervises: Marketing Manager, Interns, and Volunteers
• Status: Full Time, salaried, exempt
• Hours: 40 hours per week
• Location: Hybrid - Remote or on-site at main location in Hinsdale and partner locations
  The Director of Marketing and Communications is responsible for the development, execution, and optimization of the marketing and communication strategy that will position Wellness House as a leader and support our awareness, acquisition, participation, engagement, and retention goals. The Director of Marketing and Communications will ensure Wellness House presents a consistent and compelling marketing message with a particular emphasis on new participants, current participants, and donors. The Director of Marketing and Communications will lead brand strategy, public relations, creative/message development, marketing, and media strategy. As a senior leader at Wellness House, this individual will collaborate closely with fellow directors to translate the organization’s vision and strategic plan into achievable annual goals and objectives, ensuring the fulfillment of our mission.

Marketing and Communications Leadership:

• Maintain an understanding of the status of oncology, knowing the trends in diagnoses and survivorship, as well as the field of psycho-oncology.
• Knowledgeable about the mission and impact of Wellness House and able to translate it into compelling content for diverse audiences.
• With the CEO, translate the organization’s vision and strategic plan into achievable steps. Participate in strategic planning and monitoring.
• Develop and implement comprehensive, data-driven marketing, communications, media strategy and associated Key Performance Indicators (KPIs).
• Lead the team in the development of an annual work plan with measurable goals. Track progress towards goals and make mid-course adjustments as necessary.
• Utilize data analytics to set and perform against KPIs, including the annual number of new participants. Report on KPIs regularly to CEO.
• Identify opportunities for and develop projects to grow awareness with potential participants.
• Ensure Wellness House’s brand and messaging are consistent through all channels and provide training, guidance, and leadership to staff, volunteers, and third-party partners as needed.
• Ensure strong and relevant on-line and off-line presence and consistency across all channels including, but not limited to, search, website, email, and social media, newsletters, direct mail, annual reports.
• Direct and participate in content creation to drive engagement. This may include graphics and/or copywriting.
• Make final approval on all external marketing and communication publications.
• Prepare speeches and key talking points for senior staff as requested.
• Ensure that a Crisis Communications plan is written and followed. Serve as a media contact and a crisis communications point person (along with the CEO or Director of Programs).
• Support proposal writing as needed.