Director of Marketing and Fan Engagement

at  Utah State University

Overview:
The Director of Marketing and Fan Engagement (Marketer II) will play an integral role in marketing, promotions, and fan engagement for the Utah State Athletics Department. This individual will develop and implement strategic marketing plans focused on increasing attendance and revenue, as well as develop and enhance the fan experience through game scripting, production, and experiences. This position will work closely with numerous departments, including ticket sales and operations, Aggie Sports Properties, communications, USU spirit, Aggie Marching and Pep band, and HURD student section.

Responsibilities:

• Create, coordinate, and execute marketing plans and initiatives for Football, Men’s Basketball, and other assigned sports to increase awareness, attendance, revenue, and fan engagement for each athletic program.
• Develop and execute integrated marketing campaigns across all digital channels, including email, social media, and digital marketing, as well as, traditional media, including but not limited to radio, TV, print, outdoor, etc.
• Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales, attendance, fan experience, and fan engagement.
• Serve as the in-house producer for Football, Men’s Basketball, and other assigned sports. Lead script writing and game producing to coordinate all in-game elements (sponsorships, promotions, music, public address announcer, entertainment, presentations, video, band,
• cheerleaders, dance, and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events.
• Work collaboratively with all departments within USU athletics and the campus community, including communications, game operations, ticket operations, advancement, communications, UMAC, etc.
• Coordinate the development of all promotional and marketing collateral as needed.
• Strategize, organize and coordinate campus marketing initiatives targeted to faculty, staff, and the student body to maximize support.
• Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band, pep band, cheer, dance, mascot, and HURD student section.

Qualifications:

MINIMUM QUALIFICATIONS:

• Bachelor’s degree plus 2 years’ experience OR an equivalent combination of education and experience.
• Demonstrated marketing, fan engagement, and event production experience.
• Excellent oral and written communication skills
• Demonstrated revenue generational responsibilities.
• Ability to work responsibly with minimal supervision, with an irregular work schedule including weekends and evenings as necessary.

PREFERRED QUALIFICATIONS:

• Master’s Degree
• Division 1 football or men’s basketball experience
• Working knowledge of Adobe Creative Suite
• Demonstrated ability in leadership and management.
• Knowledgeable of the NCAA rules and a commitment to adhere to all rules and regulations of Utah State University, the Mountain West Conference, and the NCAA.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong communication skills and ability to work in a team environment.
• Ability to manage multiple tasks in a group setting.
• Creative thinker and problem solver.
• Ability to prioritize work, handle multiple demands efficiently, think ahead, anticipate issues, and successfully work under pressure to meet deadlines.
• Possess excellent attention to detail, grammar and proofreading skills, and strong verbal and written communication skills.
• Ability to work independently, coordinate large projects or events.
  Required Documents:

Along with the online application, please attach:

• Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
• Name and contact information for 3 professional references to be entered into Candidate Profile
• Cover letter to be typed/pasted at the end of your application

Document size may not exceed 10 MB.
Advertised Salary: Commensurate with experience, plus excellent benefits ADA:
The environment and physical requirements may change depending on the specific function of the work each department performs. Incumbents may be in both indoor and outdoor environments. This position requires considerable physical activity. Employees must have sufficient strength to perform the duties and responsibilities of the position including heavy lifting (up to 75 lbs.) and/or pushing and pulling of heavy objects. Employees must be prepared to assume uncomfortable positions, such as crawling, kneeling, and squatting.
University Highlights:
Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.
Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU.
The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu.

• Create, coordinate, and execute marketing plans and initiatives for Football, Men’s Basketball, and other assigned sports to increase awareness, attendance, revenue, and fan engagement for each athletic program.
• Develop and execute integrated marketing campaigns across all digital channels, including email, social media, and digital marketing, as well as, traditional media, including but not limited to radio, TV, print, outdoor, etc.
• Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales, attendance, fan experience, and fan engagement.
• Serve as the in-house producer for Football, Men’s Basketball, and other assigned sports. Lead script writing and game producing to coordinate all in-game elements (sponsorships, promotions, music, public address announcer, entertainment, presentations, video, band,
• cheerleaders, dance, and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events.
• Work collaboratively with all departments within USU athletics and the campus community, including communications, game operations, ticket operations, advancement, communications, UMAC, etc.
• Coordinate the development of all promotional and marketing collateral as needed.
• Strategize, organize and coordinate campus marketing initiatives targeted to faculty, staff, and the student body to maximize support.
• Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band, pep band, cheer, dance, mascot, and HURD student section