Director of Marketing

at  BLACKPANDA PTE LTD

Blackpanda is democratizing digital firefighting for everyone. We provide top-tier cyber monitoring and emergency response services across Asia at a fraction of the traditional cost.
Our cutting edge Attack Surface Management technology, cyber insurance, and regional team of first responders allow everyone to quickly contain cyber attacks and minimize the business disruption they cause.
We’ve achieved product-market fit, and our flagship IR-as-a-Service tech platform is growing steadily month-over-month. We’ve closed a $15M Series A from Primavera and Gaw Capital, and have marquee partnerships in place with Softbank in Japan, Singtel in Singapore, and Macroview HGC in Hong Kong, amongst many others.
Come join us. Help scale a proven, disruptive model across Asia and the rest of the world, and help make digital emergency services as universal, accessible and reliable as the public emergency services we enjoy offline.
Our Mission: To democratise cyber resilience.
Our Vision: A world where organisations of all sizes have access to best-in-class cyber incident response and insurance solutions, so they can conduct business securely and sustainably.
What we are looking for:
At Blackpanda, our sales-driven channel distribution strategy has allowed us to achieve product market fit. Building on this foundation, we’re now laser-focused on our next GTM phase: a marketing-driven effort that will scale and accelerate revenue growth through our channel distribution partners & direct to Enterprise users.
This is where you come in. We’re hiring a world-class B2B marketing leader to define and create our go-to-market engine. This represents a ground-floor opportunity that involves building out our B2B marketing function.

In practice, you and the team of stellar marketers whom you will lead will:

• Craft and execute integrated marketing campaigns that will generate a constant pipeline of high-quality leads for our sales team and distribution channel partners.
• Build customer success and enablement programs to equip our partners with the content, collateral and training they need to understand and sell our products.
• Make Blackpanda the premier brand in our space.
• Inject a strong marketing voice and culture into Blackpanda.

This is a roll-up-your-sleeves, entrepreneurial opportunity to have an outsized impact on the success of a high-growth startup that combines Silicon Valley agility with the tremendous scale and potential of the APAC market. If that sounds like your type of adventure, we want to hear from you.

QUALIFICATIONS AND EXPERIENCE

• You have built a successful B2B marketing engine that drove leads, and revenue through channel partners for a cybersecurity product; ideally, a SaaS cybersecurity product.
• You’re an inspiring and empathetic people leader with the experience, humility and self-awareness to lead a multi-cultural team across a set of diverse markets.
• You have crafted and run multiple memorable, integrated partner marketing campaigns.
• You can point to the successful sales enablement and customer success programs you have built and run.
• You combine deep regional context and experience with a broad global perspective, allowing you to build and lead a team and business that spans multiple markets, time zones, and cultures.
• You’re a resilient self-starter with a proven track record of success in ambiguous, fast-moving contexts and environments.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field, or 8+ years of practical experience in the Marketing function.
• At least 4+ years of experience leading a marketing team
• Start-up experience in a Series A and/or B2B technology is highly preferable

Strategic Planning:

• Develop and implement marketing strategies that contribute to the establishment of our company as a prominent cyber security SaaS player in the Asia region.
• Align marketing initiatives with organizational goals, including securing Series B and C funding and expanding into new markets.
• Nurture a culture of project management excellence within the Marketing team, including adherence to SOPs and reporting responsibilities.

Market Positioning:

• Oversee market research to identify trends, competitor strategies, and opportunities in the cybersecurity and technology sectors.
• Define and communicate our unique value proposition, emphasizing our position as a leading SaaS company in the cyber security space.

Brand Management:

• Oversee brand positioning and messaging to ensure consistency and resonance with the Asia market, highlighting our leadership in the incident response/ cyber security field.
• Maintain brand guidelines and standards in line with organizational objectives.
• Collaborate with PR agencies to develop and execute integrated PR strategies that support overall marketing goals.

Campaign Strategy:

• Together with the Channel and Digital Marketing managers, plan memorable and integrated marketing campaigns to drive lead generation and customer acquisition, as well as increase customer activation and retention rates.
• Optimise the digital, events, and partnerships channels to maximize campaign effectiveness.

Team Leadership:

• Build and lead a high-performing marketing team, fostering a collaborative and innovative environment.
• Maintain an open, transparent and friendly atmosphere within the team.
• Provide mentorship and guidance to team members, emphasizing individual growth that is aligned with corporate objectives.

Cross-functional Collaboration:

• Work closely with sales and product departments to ensure cohesive messaging and alignment across the organization.
• Collaborate with regional leaders to ensure marketing strategies are customized for local markets.